A good brand name will attract consumers to buy, which will play a big role in the smooth entry of the product into the market and continuously improve its market coverage.

One of the important factors for the success of Goldlion is that the brand name is well positioned to cater to the psychology and customs of a specific consumer group, thus being readily accepted by this consumer group. In 1968, Mr. Zeng Xianzi, the founder of Goldlion, initially named the brand Goldlion and enthusiastically gave two ties to one of his relatives. Unexpectedly, his relative rejected his gift and He said unhappily: Jin loses, gold loses, all the gold is lost! That night, Zeng Xianzi stayed up all night. After racking his brains, he changed the Golden Lion to Goldlion, and the Goldlion Company prospered from then on.

The following points can be used for reference when choosing a store name:

1. Choose a good store name that is directly and closely related to the products sold, is resounding and attractive, and is unforgettable. , which will add vitality to your product and bring unexpected benefits.

2. Using popular elements to name your store can often achieve twice the result with half the effort. After the movie "In the Mood for Love" starring Maggie Cheung became popular, one restaurant immediately changed its name to "In the Mood for Love". Similarly, another restaurant was named "In the Mood for Love", and another bar was simply called Yi Mei Bar. When young people are dating, they have more ambiguous dating language, such as where to go to play, is it in the Mood for Love? Or see you there or not? Or Yi Mei Bar? These entertainment venues can obviously bring dating topics to young people and are easily accepted by young people in a short period of time.

3. Using homophones to name is a common practice of some stores. Nowadays, Hunan cuisine has invaded various cities, and Hunan cuisine restaurants are very popular. Therefore, the biggest function of restaurant names such as Laoxianglou, Xiangqinlou, Xiangxiangren, Tongxianghui, and Youyixiang is to clearly explain the positioning of the restaurant, and by using homophonic sounds, it is easy to be remembered by diners. live or endorse.

Good naming can stimulate consumers' auditory organs to leave an impression, generate associations and feelings. Naming is the main body of a trademark, and the difference between good and bad will definitely affect the success or failure of the brand. Shop owners must choose a good name for their shop. A good name will attract many consumers to buy goods, which is equivalent to one-third of the success.