Jinan, Shandong province, was named "Ginza", which means that it was built with spring water as a tray. The foundation of the building is just built on the fountain. According to the survey, the underground of Ginza is the intersection of multiple springs, and the water source is abundant. Silver can be used as a synonym for both water and money (the old name of money is also called spring coin). Therefore, the name "Ginza", with overlapping meanings, not only has the coincidence of geographical location, but also contains the meaning of peaceful and auspicious appearance and abundant financial resources, which indicates that the benefits of Ginza Mall are like bubbling spring water. Shandong Ginza Mall Co., Ltd. is a cross-regional and multi-format large-scale chain commercial enterprise, a key backbone enterprise in the field of trade and circulation in Shandong Province and a large-scale retail group supported by the provincial government. Since the company opened its first shopping mall in Jinan in 1996, it has always adhered to the top priority of development, made pioneering efforts and made remarkable development achievements. Up to now, the company has 6 large-scale modern shopping malls and 117 convenience chain supermarkets, with a business area of over 1.7 million square meters and more than 7, employees. Its business methods involve modern department stores, large-scale comprehensive supermarkets, homes, convenience stores, shopping centers and other formats, and its business networks are distributed in Shandong Province, Xingtai City, Hebei Province and Puyang City, Henan Province. Over the years, the company has maintained a steady development trend, increasing at a rate of more than 3% every year. In 28, the company achieved sales of 14 billion yuan, and the scale and benefit level of the company have always been in the leading position in the same industry in the province, ranking among the "Top Ten" department stores in China for many years. "Ginza" has become a famous trademark in Shandong and even the whole country, and has won the love and trust of consumers. "Buy real goods, go to Ginza" and "shop in Ginza and enjoy life" have been deeply rooted in people's hearts and become the knowledge of consumers.