Under his leadership, Yinfeng Group’s products have successfully entered the top international markets. More importantly, he is regaining the international reputation of Chinese ceramics. Recreate the past style of the country of porcelain.
Character motto: My job is to make porcelain, and my responsibility is to promote Chinese ceramics.
Ceramics are dancing history and solidified music. In the twenty years that he has been with ceramics, Zhao Chuntian has felt the endless pulse of history and listened to the call of inheritance and inheritance for thousands of years. He and his team are realizing their dreams with wisdom and sweat, and it is in the continuous realization of dreams that China Ceramics has regained its former glory!
Yinfeng Ceramics not only registered the "Yinfeng" trademark domestically, but also registered trademarks through international trademark organizations in export destinations in more than a dozen countries including the United States, Germany, Japan, and France. Through active implementation With the famous brand strategy, the brand awareness of Yinfeng Ceramics has been further improved. In the domestic market, Yinfeng Ceramics is listed as a special product for Beijing Diaoyutai State Guesthouse and Zhongnanhai. In 2001, it was designated as the special porcelain for banquets by the Shanghai APEC meeting. Many domestic five-star hotels specify Yinfeng brand bone china when purchasing tableware. In the U.S. market, Yinfeng brand hotel porcelain series products have successfully entered CRATE & BARREL department stores, which dominate the U.S. ceramic sales trend and only the best quality products can enter with the logo, arousing the admiration of peers at home and abroad. In September 2005, Yinfeng Ceramics won the title of "China Famous Brand Product". In December 2006, Yinfeng brand series of ceramic products were awarded the only national inspection-free product qualification in the industry by the General Administration of Quality Supervision, Inspection and Quarantine.
Today's "Yinfeng" has become a brand, well-known to every household, and has become a model and role model in Linyi's economic development industry. However, there is still a gap compared with international brands. It is necessary to continue to implement the famous brand strategy, continuously enhance the awareness of creating an international brand, and increase the export volume of self-branded products. At the same time, plan and implement the "easy first, then difficult" strategy to seize the market share in Russia and other countries with self-owned brand products. The high-end market in some middle-sized countries such as Eastern Europe, and then gradually enters the developed countries such as Europe and the United States.
In 2008, "Silver Phoenix" will accumulate experience and strive to become a leading enterprise in the industry at home and abroad, creating greater glories for the revitalization of China's ceramic industry.