Adidas used the clover trademark for the first time in 1972. The clovers represent the Olympic spirit and are also the goals that athletes have always pursued - "higher, faster, stronger." Many people think that the clover design represents a A blooming flower actually originally represented the world map, connecting the three continental plates together. It also symbolized the three straps sewn on the sneakers by Adidas founder Adi Dassler.

In 1996, adidas chose the 100th anniversary of the birth of the modern Olympic Games to commemorate and celebrate the great achievements of the past and look forward to the future. "Clover" will only appear

In the classic series of products, all other products use the new "Three Stripes" trademark, which represents the brand's high-quality connotation and future prospects.

Three Stripes products are all sports series.

Clover is mainly aimed at the retro and casual markets.

AG, adidas, the adidas logo, the clover logo, the sphere logo and the three stripes logo are all registered trademarks of the adidas Group. Y-3 is a trademark of adidas Group. Yohji Yamamoto is a registered trademark of Yohji Yamamoto. ...

ADIDAS Many people think that the three leaf-shaped designs on the adidas (Adidas) trademark represent a blooming flower. In fact, it originally represents a world map and also symbolizes Adidas. Three straps sewed on sneakers by founder Eddie Tessel. After undergoing some changes in 1949, the three-band-shaped logo has been covered by three leaves marking the world map since the 1970s. With the changes of the times, three ribbons, three leaves, and three-petal flowers appeared one after another, always surrounding the word "three". Because it represents the spirit of adidas "equality, classic beauty and the highest."

The difference between two different logos of adidas

The old version of the clover Adidas logo is now used as adidas classic The logo

The logo of Adidas with three stripes

The rest is called Y-3, which is a high-end fashion brand collaborated by Japanese designer Yohji Yamamoto and adidas. It can also be regarded as a high-end fashion brand. This is a symbol of luxury goods in different periods. In the past few years, clover was used. In recent years, strategic adjustments have been made to compete with Nike. Among them, changing the logo (to what you call three stripes) is one of the actions. , to make it look more fashionable, you can check it out at adidas.com.cn

The clover is a logo that Adidas has used before. This graphic symbolizes an unfolded world map and was introduced in 1972. The three stripes were earlier. It was originally a load-bearing part with a substantial role in the structure of sports shoes. It came out in 1949, which was the second year after Adidas established the brand.

In the mid-1990s, Adi began to promote the three-brick logo.

After entering the 21st century, adidas has launched the clover retro series again.

In fact, adidas has three logos. One is the three stripes of different lengths that we usually see. One is a triangular logo composed of a rectangle, the other is the "Clover" series, and the third is the football series. . . It is a shapeless circle wrapped with an adidas logo