Let’s briefly talk about the meaning of channel: “Pathway” refers to the intermediate sales process from product production to consumer use. It is customary in the industry to understand “channel” as: channel is the circulation channel. What is through freight? It does not produce its own products, but relies on others to manufacture them. It only serves as a channel, which is the most typical of Colorful. Another example is the Tongde Five Tigers in graphics cards: Colorful, Shuangmin, Onda, Yingtong, and Mingxuan. What is a distributor? The full definition of a distributor should be that it is a product company that does not have a production factory and is completely produced by others and then puts its own trademark on it. So what is Tongdeka? What is a distributor? Take graphics cards as an example. There are many manufacturers of graphics cards in the world. But there are only two companies that develop, design, and produce the core of graphics cards. One company is the leader in the gaming graphics card world: nVIDIA. The gaming graphics cards it currently produces are the GeForce series. Another company catching up is: ATI. The gaming graphics cards it currently produces are named after the Radeon series. The two families fought fiercely. But their own production scale is too small, so they sell the display cores they develop to other board card manufacturers. These manufacturers then add circuit boards, capacitors, video memory, etc. according to the specifications, so a complete graphics card is produced. came out. In order to better compete with opponents. Both nVIDIA and ATI must control quality. So they have certain requirements for manufacturers that produce the graphics cards they develop themselves. nVIDIA has 19 ACI (core partners) around the world. ATI has 10 AIBs (the highest level of certified partners), and there are 3 manufacturers that specialize in ATI, Sapphire (Pannon), Powerline (Huaxun), and Gigabyte. Only these manufacturers have qualified production bases and can produce the above two graphics cards. Therefore, some manufacturers that cannot produce without a production base or cannot meet the shipment requirements can only find these 19+13 manufacturers to help them. This is called OEM. Let’s talk about what Tongdeka is. Palit is Taiwan Palit Electronics Co., Ltd. Headquartered in Taiwan. As the largest graphics card OEM manufacturer in Taiwan, Palit graphics cards have always been called the "arms supplier" of the domestic non-public graphics card camp. It is nVIDIA's AIC (nVIDIA core partner) and ATI's AIB (ATI Certified Partner at the highest level). It makes both graphics cards, but this factory is special. It does not make its own brand, but only manufactures products for others. The graphics card produced by it is called Tongde card. The factory is known for being good at controlling costs (to put it harshly, it means cutting corners), and its production costs are low, so it has become the favorite partner of domestic OEM manufacturers. Five manufacturers, Colorful, Shuangmin, Onda, Yeston, and Mingxuan, do not make boards themselves, but exclusively turn to Tongde for OEM (as well as some other brands). They are called the "Five Tigers of Tongde". Some people also call them "Tongde Five Tigers" (some people also call them Tongde or Tongde Five Dogs). The so-called through-the-road goods. In fact, it means the same thing as Tongdeka. Distributors do not produce boards themselves, but buy ready-made bare cards from Tongde or similar manufacturers, then put their own trademarks on them, package them, and sell them at a higher price. Such manufacturers are called distributors, and the products they sell are called distributors. Tongdeka and Tonglu goods are characterized by average quality, average materials and average workmanship. But the positioning is mid-to-lower, and the price wins! So it has a mixed reputation. I personally think that the quality of Tongde will not be as bad as rumored. Half of the people in the market are using Tongde Card. Although there is a failure rate, it is not much higher than other manufacturers. The performance is almost the same as that produced by major manufacturers. Why its reputation is getting worse and worse is related to the propaganda and slander of some manufacturers. Of course, there are also some products of poor quality mixed in. But we have to realize that access is also a natural phenomenon when the market matures. No one requires you to buy Tongde Card. Its emergence only provides more choices and more reasonable competition in the market. It is precisely because Tongdeka has fulfilled the dreams of many gamers. If there is no Tongde, then today you may only be able to spend 799 yuan to buy 7300GT, 999 yuan to buy 1650GT, and 1999 yuan to buy 7900GS and 1950PRO~ The following table shows nVIDIA’s AIC (core partners), and ATI's AIB (Authorized Highest Level Partner). If there is no brand in it, then it goes without saying that it is either Tongde or Tongde. NV cards are divided into core AIC (19 companies) and AIC according to shipment volume.
● ABIT Computer (USA) Corporation, headquartered in Taiwan. ● Albatron Qingyun, headquartered in Taiwan. ● AOpen, Inc. is established and headquartered in Taiwan. ● ASUS Computer International ASUS, headquartered in Taiwan. ● BFG Technologies, Inc. is headquartered in the United States. ● BIOSTAR U.S.A. BMA INDUSTRIAL INC. BIOSTAR is headquartered in Taiwan. ●Chaintech is headquartered in Taiwan. ● eVGA.com Corporation, headquartered in the United States. ● Gainward is headquartered in Taiwan. Now it is acquired by Tongde, but Europe Gengsheng has not changed and is still operating as usual. ● Geminan International LTD is headquartered in Hong Kong and its mainland sub-brand is Fucai. ● Gigabyte Technology Co.LTD Gigabyte, headquartered in Taiwan. ●Jaton Jiedeng, headquartered in Taiwan. ● Leadtek Research, Inc., headquartered in Taiwan, is the only manufacturer in Asia designated by NVIDIA to manufacture Quadro graphics professional cards. Now acquired by Hon Hai, Leadtek is now only responsible for technology research and development. As for the GeForce series graphics cards for civilian use, Hon Hai OEMs. ● MSI Computer (A Micro-Star International Company) is headquartered in Taiwan. ● Palit Microsystems, Inc is headquartered in Taiwan. ● PNY Technologies, headquartered in the United States, is the only manufacturer of Quadro graphics professional cards in Europe and the United States designated by nVIDIA. ● Point of View, headquartered in the Netherlands. ● Prolink Computer, Inc. is headquartered in Taiwan. ● XFX Technologies, Inc. (A Division of Pine) XFX, a subsidiary of Pine King, is headquartered in Hong Kong. ATI Card Officially Certified Highest Level Partner (AIB) ● ASUS, headquartered in Taiwan. ● Club 3D, headquartered in the Netherlands. ● Connect3D, headquartered in Germany. ● GECUBE Jingxing, headquartered in Taiwan, GIGABYTE Holdings. ● GIGABYTE, headquartered in Taiwan. ● HIS Keen Information, headquartered in Hong Kong. ● MSI, headquartered in Taiwan. ● PALIT Tongde, headquartered in Taiwan. ● SAPPHIRE, headquartered in Hong Kong, is a subsidiary of PC Partner. It also manufactures original graphics cards for ATI. ● TUL is headquartered in Taiwan, its sub-brand is PowerColor, and it is OEM for PowerColor. ShakeXun is now acquired by Hon Hai. ● Powerful Power is headquartered in Beijing, which is the three major manufacturers of TUL ATI, Sapphire (Pannon), Powerful Power (Shaxun), and Gigabyte!