Soy sauce is a traditional condiment, and most people who use it are housewives.

When your goods face such groups, you should consider their ideas.

So I think brands that are too foreign, too fashionable and too unintelligible are not reliable. Traditional names are more like soy sauce.

The local flavor is the closest.

Let's call it "old urn soy sauce"! When people look at the name, a big urn appears in front of them, which is a very traditional feeling.

Or "old urn traditional craft soy sauce". After reading this name, people have a feeling of "yes, this is the smell".