If you apply to distribute a certain brand in Taobao's backend, you will be authorized by the brand after going through Taobao's review process. As for the brand owner, Taobao will handle the relevant procedures on your behalf. It is useless if you apply for the authorization of a well-known brand and do not distribute the products that require that authorization.
Extended information:
A few days ago, the IP registration inquiry platform-"China Brand Authorization 365" was officially launched. As a "true, fair, accurate and efficient registration and docking platform", the launch of "China Brand Licensing 365" will effectively promote the business docking between cultural creativity and original animation IP and authorized companies.
As the most credible third-party online docking platform in China, "China Brand Authorization 365" brings together a wide range of licensees and licensees in various industries such as cartoon animation, entertainment film and television, games, fashion, corporate brands, and cultural and artistic lighting. The resources of licensors break down information barriers and solve the common information asymmetry in the field of brand licensing.
With the arrival of the first year of IP in 2015, IP brand licensing has been developing rapidly. More and more people realize that IP can bring unparalleled traffic and attention to products. On the one hand, IP is becoming more and more popular and the demand for IP is increasing. On the other hand, it is difficult to find information about IP copyright ownership and docking parties.
The launch of the IP registration inquiry platform will be more conducive to promoting the connection between the two parties. To check the purchase of a house, go to the Housing Authority, to check the points deduction, go to the Traffic Management Bureau, and to check the IP, go to "China Brand Authorization 365".
As of July 2018, more than 500 IPs have applied to join the "China Brand Authorization 365" platform, covering cartoons and animation, film and television entertainment, online games, popular lifestyle, culture and art, corporate trademarks, sports and leisure , well-known universities, celebrity brands, non-profit organizations and other fields.
It is understood that after all companies in authorized fields such as toys, baby products, clothing, home textiles, fast moving consumer goods and theme spaces register on the IP filing inquiry platform "China Brand Authorization 365", the number of each registered IP The details will be at a glance, including important information such as the copyright holder of the IP, the categories that can be licensed, the age group of the IP audience, and the introduction of the IP. If you are interested in negotiating, just leave a message to the copyright owner on the site.
IP registration inquiry platform "China Brand Authorization 365" is officially launched - China News Network