1 1 The creator of a better life and the story that Tmall Double 1 1 have to tell.
With the development of science and technology and the rise of the national tide, a large number of China intellectual creations are constantly bringing forth the old and bringing forth the new.
Tmall Double 1 1 has also become a matching stage for these practitioners, thus further promoting the revival of domestic products and rural revitalization.
Innovation and persistence behind the circle of new literature creation
As the originator of the archaeological blind box world, Yu Bowen was the first to be keenly aware of the archaeological trend of cultural creation. A four-person team composed of 18 square meters of cultural and creative department has been stumbling at first, until the team accumulated rich experience and opened a shop on Tmall. In less than a year, there were hundreds of thousands of fans and the total sales volume exceeded 30 million. However, no matter how hot the sales are, Yubo Wenchuang never forgets his original intention of "promoting people to understand China's traditional culture, eliminating the blindness of history and culture, and eliminating the blindness of traditional culture through the development of Wenchuang products". As Ma Xiaolin, director of the Henan Provincial Museum, said: "The' going out of the circle' of museum cultural creation is essentially a manifestation of our country's cultural confidence." Tmall Double 1 1 also witnessed the innovation and persistence behind the founder of Xinwen together with Henan Museum. Under the background of national self-confidence and cultural self-confidence, digitalization has boosted domestic products, national trends and new cultural innovations, giving off new vitality. Tmall data shows that with the e-commerce of more museums, products with intangible elements, such as archaeological blind boxes and cultural and creative ornaments, are becoming the favorite of the post-1995 generation. After Tmall double 1 1, 00 this year, the number and amount of intangible products purchased by consumers have increased by 1 times, and cultural and innovative products have become one of the biggest dark horses. Millions of annual salary and millions of losses, a new farmer chose the latter.
Also actively participating in rural revitalization is Anhui female doctor section. Duan, who entered the pear garden for the first time, was once defeated by unsalable pears. Until 20 18, it joined the tmall platform and achieved sales exceeding 1 10,000 through e-commerce live broadcast. Later, he established the cooperative base of "Tmall Farm X Dangshan Crispy Pear", and the order volume increased greatly through the integrated supply chain brought by Tmall and rookie network. In June this year 1 65438+1October1,Tmall Double 1 1 built the first shopping place with the theme of rural revitalization, featuring the display of characteristic counties, the live broadcast of new farmers and the recommendation of explosion places, covering Ali 12. Duan also tried and cooperated in this year's double 1 1, and held many live events in Tmall. In addition to Duan's shops, more than 1000 Tmall merchants from various counties participated in this carnival, which made consumers feel the diversity and prosperity of China's agriculture. Fast travel under Mount Qomolangma: crossing 108 turn and 5000m peak.
Yang Tao from Shaanxi, a newcomer to Zhaxizong at the foot of Mount Everest, was severely educated because of the inconvenience of express delivery. In order to solve the problem of poor local logistics, Yang Tao decided to open his own rookie station. Since the express delivery station, not only has Yang Tao's life been more convenient, but the quality of life of the surrounding residents has also been significantly improved. From then on, people no longer have to go all the way to buy some necessities. Online shopping makes people in border areas enjoy the ease and convenience of urban life, and also plays a certain role in promoting rural economic growth. At the same time, people who pass on happiness deserve to reap happiness. This double 1 1, rookie and tmall invested 1 100 million yuan to subsidize couriers, thanking them for their hard work in the front line, and encouraging couriers to improve their service quality and let consumers enjoy a better shopping experience.
In addition to promoting the revival of domestic products and rural revitalization, a large number of young people have written their own chapters in the new era with their creativity and love for entrepreneurship, which have also been recorded by Tmall Double 1 1.
My life is my business.
As a dog lover, Huang Lanxi has taken his love as a career. In Huang Lanxi's Tmall flagship store, there are not only duck, beef, salmon and red shrimp milk tea that ordinary people can drink, but also "king tea" for dogs and "wonderful tea" for cats. Although this business is small, Tmall, the largest e-commerce entrepreneurial platform in China, endorsed it. Huang Lanxi's pet concept has been recognized by more and more people. The entrepreneurial experiment of the post-1985 shovel officer: love, companionship and robot
Zhu Hong, a post-80s girl who quit her job and started a business, made a pet companion robot. More than a year after Tmall went online, Zhu Hong felt more and more that his original decision was correct. When selling on the e-commerce platform, she can receive user feedback at the first time. Some positive feedback made her excited: "I feel that our products have really improved family happiness." Obviously, Tmall has built a very efficient communication channel for consumers and businesses. Post-90 s entrepreneurs: feel that they are the chosen children.
Tmall Double 1 1 has always reflected the changes of social culture and the growth of social demand, which was deeply touched by Liu Guangyao, the founder of Bosi. Since the launch of 20 18 Tmall flagship store, Bosi has achieved a breakthrough in sales from 0 to 65438+400 million in just one year. As a brand-new brand, Bosi was also full of thorns at the beginning of its establishment, but fortunately, with the help of Tmall platform, Bosi survived the difficult exploration in the initial stage of entrepreneurship. The data shows that 275 new brands have doubled for three consecutive years, and more than 700 new brands have become the first in the segmentation category. Chuixue, vice president of Alibaba Group, said that the survival rate of new brands is one of Tmall's core strategies. As a "platform-level partner" of the new brand, Tmall will invest10 billion yuan in the next five years to help 2,000 entrepreneurial teams become new brands for the whole people. A group of young people have come to the old brand, and some people are making new brands. Time-honored brands cannot be lost. During the double 1 1 this year, * * * has 184 time-honored brands to face consumers and spread traditional culture in Taobao live broadcast room.
The program that grew up in the time-honored brand is committed to making the time-honored brand glow with new vitality. After launching a large number of internal cooperative funds through Tmall flagship store, it was sought after by young people and immediately became a bestseller. The proportion of consumers under the age of 45 is only 25%, and now it can reach 50%. More and more people pay attention to Inline's efforts in fashion transformation. This year's double 1 1, the sales of 220 time-honored brands on Tmall increased by 1 times compared with last year. The rapid growth of time-honored products on Tmall platform is inseparable from the time-honored brand extension plan launched by Tmall in June this year, that is, it will continue to invest 654.38 billion yuan in five years to help the time-honored brands revive from brand marketing, consumer operation and new product research and development.
In fact, for merchants and consumers, the more important significance of Tmall Double 1 1 is that it brings more commercial value and humanistic care to the society.
"This year's double 1 1 is the warmest double 1 1", said Zhang Xue, vice president of Alibaba and head of Tmall industry. This year, the consumption ideas of Tmall Double 1 1 are health, exercise, affection, public welfare and green. "
I have a friend who wants to buy something special.
Through the Tmall platform, Zhong, an old shoemaker, received several times more orders than before, and countless disabled people put on comfortable shoes for the first time through Zhong, so that they can walk out of their homes with dignity and live a normal life. Zhong deeply felt that this business should continue: "There are 85 million disabled people in China, of whom millions have disabled feet, which means that there may be millions who can't find shoes that suit them. I hope they can find me through Tmall. " Since the beginning of this year, Zhong's shop has made nearly 1000 pairs of shoes and opened nearly 1000 special shoe models for customers with foot disabilities, which is much more than the conventional shoe models he has made since he opened the shop, but he still thinks it is worth it. "Everyone with a disabled foot has his story. For them, it feels good to have a pair of shoes. " On the Tmall platform, you can also see more products that are not customized for "explosive models": Braille keyboards, flashing alarm kettles, lip masks and bras after breast cancer surgery, all of which are special sales like clocks, and firmly encourage everyone who needs them with actions.
In Tmall Double 1 1, those "red stars" that have not been seen.
As the founder of the care brand "Bath See", Li Li founded the public welfare project "Bath Go" in order to solve the problem of children's difficulty in bathing in poor areas. Under her impetus, many poor areas have gradually increased convenient bathroom facilities, and countless children can finally take hot baths. In Tmall, this kind of public welfare is everywhere. It is reported that since 15, more than 8 million merchants have launched public welfare treasures, which have contributed to 47.3 billion love orders, 700 million consumers have bought them, and * * * has helped 43 million people.
The labor insurance shopkeeper in Tmall Double 1 1 is the "escort" of workers.
Some people are worried about bathing their children, and some people are committed to becoming "workers' escorts." On the road to ten years of entrepreneurship, Liu Caiting witnessed the ten years of Tmall Double 1 1, and also witnessed the changes in the labor insurance market and the changes in consumer habits and experiences in the past ten years. Ten years ago, Tmall Double 1 1, Liu Caiting's shop in crisis ushered in an important turning point, and the business was on the right track. For Liu Caiting, Tmall not only brought sales growth, but more importantly, with Tmall's comprehensive upgrade of "charity baby", the money raised through the "charity baby" in her store helped many low-income working groups.
The last man and his thirteenth Tmall double 1 1.
One of the respondents of 1 1 can be said to have grown up with Tmall Double 1 1. Chen Peng has participated in Tmall Double 1 1 for three consecutive years. During this period, he often buys daily necessities for his family and has already become a "love housekeeper". Talking about Tmall Double 1 1, Chen Peng felt that the biggest feeling was that "consumption is more rational, and money is spent with more quality and value. Through Tmall Double 1 1, I also saw a wider world and experienced a richer life. " The purchase record not only represents the changes of consumers' lives, but also epitomizes countless ordinary days and countless beautiful lives. These countless ordinary days have no intention of telling us that our life is getting better and better. Through the story of 1 1, it is not difficult to see that Tmall Double 1 1 is becoming a solid bridge for thousands of merchants and consumers to lead a better tomorrow.
Seeing the big from the small, Tmall Double 1 1 "Good life * * * with yearning"
Small people can also embody the big times. Obviously, the Tmall Double 1 1 that keeps pace with the times has long been more than just a shopping spree. The story represented by 1 1 is enough to show that the social responsibility of Tmall platform is getting stronger and stronger. It is believed that 13-year-old Tmall Double 1 1 has stood at a brand-new starting point, set a benchmark brand recognition system and set an example for the industry; While paying attention to social problems and transmitting positive social values, consumers, businesses and ecological partners can further perceive the expectations and propositions of brands that hope to create a better life for people.