Shanghai No. 1 National Musical Instrument Factory is famous for its production of "Dunhuang brand" national musical instruments. The "Dunhuang" brand has long enjoyed a high reputation in the field of Chinese national musical instruments. Therefore, it is called Dunhuang brand national musical instrument.

Dunhuang brand national musical instruments have won the National Silver Award, the Ministry of Light Industry Quality Product Award and the Shanghai Quality Product Award for many times; they have won the first, second and third prizes in the National Guzheng, Pipa and Erhu Production Competition; The "Dunhuang" trademark was rated as a famous trademark in Shanghai for two consecutive terms in 2001 and 2004.

Since the 21st century, the company has adhered to the concept of "taking the market as the leader, brand management strategy as the core, R&D, production and cultural inheritance as the two wings, fully integrating and utilizing social resources to promote a new round of development of the company" Business policy.

Focus on the improvement of internal management and marketing strategies, adhere to the brand strategy, and enhance the added value of products to ensure market expansion by establishing brand image; adhere to cultural marketing ideas; insist on occupying the commanding heights, filling gaps, exploiting strengths and avoiding weaknesses, The strategy of seeking advantages and avoiding disadvantages; adhering to a low-cost expansion strategy; adhering to a profit-driven mechanism; adhering to new product development and leadership in technology and quality.

Identification of authenticity

1. Trademark. Dunhuang trademark uses color-changing printing. The paper has a strong texture and has an obvious concave and convex feeling when touched. Moreover, in the pattern of the trademark, the fairy is holding a pipa. If you look closely, the fairy's face has facial features.

2. Observe the piano in the picture: There is a patent in Dunhuang, which means that the new piano has a phoneme strip, which is a large piece of paper affixed to the surface of the piano to show where the numbers should be placed. But second-hand ones may have been lost by the person who bought them. If you pay attention to the picture, new pianos should have this bar, and I have never seen fake ones with this bar.

3. Look at the piano you got: Dunhuang has a guzheng teaching vcd and an A sound effector on the head of its own piano, which are not found on other pianos. If your piano doesn't have one, it must be fake.