Xiangyue is a well-known brand of milk tea under Zhejiang Haoyouda Food Co., Ltd. Zhejiang Haoyouda Food Co., Ltd. is a private joint-stock food processing enterprise integrating scientific research, industry and trade. Headquartered in Wenzhou, it was founded in October 2 with a registered capital of 15 million yuan. Now it has four holding subsidiaries, covering a total area of more than 3 mu and a construction area of 25, square meters. The existing staff is 1,5. There are 4 sales branches, more than 6 offices and more than 2, distribution offices. A production base of 31, mu of raw materials was established, which led to the increase of income of more than 4, farmers and the re-employment of more than 1, people. The company is one of the large-scale enterprises in the snack food industry in China.

Xiangpiaopiao is a cup-shaped milk tea brand under Xiangpiao Food Co., Ltd., which was established in 25 and specializes in the research and development, production and sales of milk tea products [2]. The production base has four factories in Huzhou, Chengdu, Tianjin and Jiangmen. [4] The sales network covers more than 8% of retail terminals in all provinces, cities and counties in China. In April 212, the trademark "Xiang Piao Piao" was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce. The company landed on the Shanghai Stock Exchange on November 3, 217 and became the first listed company in the domestic milk tea industry.