As we all know, the period of trademark registration is very long, and there are uncertain factors in the process of trademark examination, which will lead to the rejection of the trademark applied for registration. There are many reasons for trademark rejection, most of which can be avoided. Only by avoiding these situations can we reduce the probability of trademark rejection and improve the success rate of trademark registration. So how to effectively avoid the rejection of trademarks?

1. Trademark approximation is rejected

When two trademarks are similar in font, pronunciation, meaning, graphics, color, structure and shape, it is easy to confuse the public, and this kind of claim will generally be recognized as similar trademarks and rejected. So generally speaking, when naming trademarks and logo designs, don't deliberately imitate other brands to produce ideas close to famous brands.

2. Others register first

Trademark examiners will inquire about the trademarks that have applied for registration. If Guo Ru finds that the same trademark has been applied for registration by many people on similar or similar goods, he will reject the individual or enterprise that applies after the application according to the principle of "first application". Therefore, before trademark registration, it is necessary to make approximate trademark inquiry to ensure that there are no identical trademarks at the time of trademark registration.

3. The trademark lacks distinctive features

When the applied trademark is too simple, the examiner will reject the application for trademark registration because it lacks distinctive features and customer identification.

4. Trademark names are generic names and descriptive terms

Common names and words that only describe the characteristics of products in the industry cannot be registered as trademarks.

5. Use of marks that are not allowed to be registered

According to the Trademark Law, the Chinese people's name, national flag, national anthem and other marks may not be used for trademark registration. Geographical names and names or signs that are easily mistaken for the quality and origin of goods cannot be registered as trademarks. If marks that are not allowed to be used are inadvertently used, they will not be registered.

These are places where trademark registration is easy to be rejected, so we must pay attention to the pre-investigation before trademark registration to avoid the possibility of trademark rejection and improve the success rate of trademark registration. If you have doubts or difficulties about trademark registration, you can consult Bajie Intellectual Property Trademark Agency to entrust trademark-related matters!