how to make opening posters for restaurants and how to design them to attract attention. How to design restaurants, how to make opening posters and how to design them to attract attention? How to make posters in restaurants and how to design them to attract attention? First, highlight the advantages of products and let customers remember that the dishes in the restaurant are the top priority. Many restaurants do not highlight the competitiveness of products, blindly emphasize the advantages of products and ignore the value of products. Therefore, we should do a good job in restaurant marketing, grasp the basic aspects of product positioning and brand development, enhance brand characteristics, and let consumers have a sense of identity when choosing restaurants, so that products can stand out among similar restaurants and win the favor of more customers. Second, increasing restaurant passenger flow through marketing means. Catering marketing is a complex systematic project, and there are many skills that must be mastered. And the marketing of a restaurant is multiple superposition, including one. Restaurant marketing is to attract customers and increase repeat customers through dishes, rather than simply using profits. In today's internet, catering marketing is the concept of the end of the day, while restaurant marketing is. How to write the opening leaflet

How to do the opening leaflet

How to do the leaflet to attract customers is the most concerned thing for merchants at present. Based on the experience and summary of distribution for many years, Shanghai leaflet company provides customers with unique ideas and solutions. It is best to print a number of leaflets and distribute them effectively when opening, which has three major advantages: first, to quickly enhance the visibility of the store; second, to attract more new customers; and third, to attract more new customers.

In today's society, whether you are a large-scale restaurant or a newly opened beauty salon in the community, you must quickly improve the visibility and influence of the enterprise and let more customers know about you! There should also be some attractive measures in the opening leaflet, such as discounts when opening, so as to attract guests to spend at home by satisfying their greed and cheapness. How to Write a Leaflet Many people like to search the sample of the opening leaflet or the model of the leaflet through Baidu when planning to print the leaflet. In fact, there are very few samples (models) that can be searched on the Internet. If you want to make a good leaflet, you can actually grasp several aspects.

First of all, write a copy according to the planning scheme (the text content of the leaflet advertisement). The first thing in the text content is the headline, which can also be said to be the theme. Remember that this does not refer to your store name. You should have a very attractive theme or headline. The headline is eye-catching and suspenseful, attracting everyone to look closely at the content of the advertisement. There are many ways to write a title, such as creating suspense, sensational, gentle and caring and so on. The next step is distribution. How to make the publicity reach consumers' homes or hands effectively, and of course, professional distribution is the most important. Shanghai leaflet distribution company can generally provide professional distribution personnel, which can effectively distribute leaflets to households. When a leaflet is sent to consumers, the prominent and eye-catching title attracts him, so that he will not throw away the leaflet but read the detailed content and text with great interest. Then the content and words on this advertisement must make consumers who see the leaflet have the desire to spend in the store. Explain your products or services in detail, and use sensational language to make consumers have a strong desire to come to your store for consumption. Then please remember to be concise when describing the written content of your product or service in detail. According to sheet-fed printing Net's experience in designing and printing leaflets for many years, many bosses make several mistakes when setting the contents of leaflets. First, the contents are too simple. Some bosses have a lot to say and there are many attractive products in the store, but he doesn't know how to express them. As a result, the contents written on leaflets are few and far between. No matter how little, at least the products and services should be introduced clearly, right? Look at the officials! Second, the content is too complicated. The boss of this kind of leaflet always has a lot to say, and he is afraid that he can't make it clear, so he seems to say everything in the end and can't make it clear.

I. Basic concepts and elements of planning

1. Basic elements

Planning is generally composed of four basic elements: planner, planning target, planning object and planning scheme. Planner is the creative subject of hotel planning activities and hotel planning system, and occupies the primary position in several elements of hotel planning; Planning goal is the motive force and guide of hotel planning, and its purpose is to clarify such issues as "what to plan", "to what extent to plan" and "what kind of planning effect to achieve". The planning object can be a hotel organization, a department, a product or a thing; Planning scheme is a kind of materialization of planning thought, but because of the different angles of planning activities, planning level and standard, planning scheme will have different styles. In any case, planning is a complex system engineering, not a simple accumulation of several elements. Therefore, it is very important to organically coordinate and optimize the integration of related elements in planning activities.

2. Basic concept

"Planning is strategy and planning, which is a creative operational process of systematically and comprehensively conceiving and planning a future work or event, formulating and selecting a feasible implementation plan, planning countermeasures, and modifying and adjusting the plan according to the target requirements and environmental changes on the basis of investigating and analyzing relevant materials." From this, it can be considered that hotel planning refers to the operational process that hotel planners creatively design and plan hotel business plans, plan business countermeasures and then put them into practice in order to achieve the objectives of hotel organization through investigation, analysis and demonstration of hotel market and hotel environment. In short, hotel management planning is an operational process of planning and conceiving a hotel organization or hotel products.

3. Case

How to tap the existing resources, inject new vitality, create new selling points and create new economic growth points for hotels with relatively stable operation is a subject that modern hotels must consider and study in order to be invincible in the fierce market competition. This plan is aimed at the specific market environment of a four-star hotel in Yongkang City, China Hardware City, using the theory of large-scale marketing, using the resources of hardware products all over the world, hardware merchants gathered in Yongkang, and the national four-class Fangyan scenic spot to carry out integrated operation, so as to turn the hotel into a "business home, tourist shop" with distinctive characteristics that the market needs. In the process of providing targeted services and products for enterprises, merchants and scenic spots, hotels have also shared a wealth of tourists and rapidly growing social and economic benefits.

4. Basic procedures of opening ceremony

How to make the opening ceremony serve for marketing, and make the activities before and after the opening ceremony an excellent opportunity for marketing activities, so that the opening ceremony is not only a symbol of opening, but also a carrier of publicity and marketing. The planning of this case highlights two points: one is the slogan that brings auspicious and bright prospects to the guests-"Step into the East and have a brilliant life." I would like to ask: Who doesn't want to spend and enjoy in a place that can make his life brilliant? This slogan is not only concise and catchy, but also gives people who enter the East a kind of spiritual pleasure and enjoyment, which makes the guests have an affinity for the hotel, shortens the distance between the guests and the hotel, and will also enhance their loyalty to the hotel. Second, make full use of the government's policy of attaching importance to attracting foreign investment and actively encourage foreign investment. By using joint venture projects, we can justifiably invite local government leaders to attend the opening ceremony, because this is not an ordinary enterprise behavior, but involves the government's policy orientation, which has certain political significance. Therefore, such an opening ceremony can generally invite local leaders. Since all the local leaders attended, what other departments and business leaders are unwilling to attend the opening ceremony? What's more, our marketing work has already been done. Now that the heads of government have come, the news media will naturally come uninvited and try their best to help make free publicity reports. Therefore, this kind of opening ceremony and this kind of planning is actually not limited to the opening ceremony activities at the general level, but an excellent concrete operation of the big marketing concept. Therefore, after the opening of the hotel, it is natural for guests to be crowded. Later, the facts proved this point. In the first year, the turnover jumped to the top of the local industry and was rated as a three-star hotel by the Provincial Tourism Bureau.

second, how to make a beautiful leaflet

the layout of the leaflet is about pictures. A good picture is worth a thousand words! However, when some enterprises design leaflets, they always try their best to put a lot of pictures on them. In fact, it is enough to highlight the key points. What you have to do is to attract your guests to your home through the small advertisement of leaflets or to highlight your products or services. There is no focus, only a bunch of words and pictures, so what can be left in the brain after reading it? ! When printing leaflets or coupons, beauty salons and hair salons might as well put some pictures about the store. For example, your appearance is beautiful and easy for people to remember at a glance, so you can put a picture of the appearance of the store or some pictures of the shop and the work of beauticians and hairdressers. So as to deepen the impression of consumers. Key points of leaflet design and printing: The opening leaflet should highlight the festive atmosphere of the opening ceremony, and at the same time, some preferential measures should be used to effectively attract guests to school leaflets, enrollment leaflets such as kindergarten enrollment leaflets, school enrollment leaflets and tutor leaflets, and attention should be paid to being steady and not too fancy. Kindergarten enrollment leaflets should have the feeling of childlike innocence and fun. At the same time, please note that the leaflets are for parents to see. Therefore, in addition to the introduction of the park and teaching instructions, parents must have a sense of security and identity. Design appreciation of hotel leaflets, hotel leaflets and hotel opening leaflets welcome to visit sheet-fed printing. The season and theme of activities should be grasped in the design appreciation of photo studio leaflets, photo studio leaflets, wedding photo studio leaflets, photo studio opening leaflets and the latest photo studio leaflets. The paper used for leaflets must be high-grade, and different papers should be matched with different advertising themes to attract new people.

methods and procedures of hotel management planning

3. how to publicize the leaflet

1. determine the image advertising language and positioning advertising language: "step into the east, life is brilliant"; "Oriental Hotel, noble but not expensive".

2. Create news hotspots (project characteristics, typical good deeds in preparation, social welfare activities, the significance of opening to the city, etc.), actively provide news clues, and strive to do legal free advertising;

3. Before and one month after the opening of the business, we will distribute leaflets to the surrounding communities through the Shanghai leaflet distribution company.

4. Hang street-crossing advertising banners on the main streets of the city before and within two weeks after the opening;

5. A week before the opening of the business, continuously publish progressive related suspense advertisements in the local daily newspaper in an ingenious way (the content is omitted), and announce the opening of the business on the opening ceremony day;

6. In order to spread the influence to the surrounding areas, a week before the opening, the floats will be used to drive on the main streets of five counties and two districts to publicize the hotel situation (the production and content composition of floats are briefly introduced);

7. One month before opening, design and print advertising leaflets, and subcontract them to Shanghai leaflet distribution company, so that they can be widely distributed and mailed at main streets;

8. Make small souvenirs with hotel logo and give them away in marketing activities and operations.

9. advertising design time, from half a year to three months before opening

3. conclusion

1. management depends on wisdom, and success depends on planning. Planning is an indispensable ability and method for managers to successfully manage modern hotels.

2, systematic and scientific planning, so that the operation does not fight an unprepared battle; And targeted planning and management can achieve unexpected results in conventional management.

3. Several matters that must be paid attention to in planning:

4. Before planning, the internal and external market environment of the planned object must be comprehensively investigated.

5. No matter how good the planning is, it is difficult to implement without the understanding and support of superiors and the masses. Therefore, planning must win the understanding and support from top to bottom before implementation, and in the process of implementation, it should be carried out in a planned, step-by-step and organized manner.

6, successful business planning, we must use the concept of modern marketing, all-round thinking, make full use of and tap social resources, refine, process and create a theme of great concern to the society. Restaurant slogan design

Attractive restaurant slogans are generally designed according to the categories and specialty dishes or store signs of your own hotel. To have a professional copywriting design, you can ask questions to state your basic situation, and I will help you make a basic design.

attracting customers is simply marketing. Marketing is divided into several steps, which will be explained to you separately here:

We split several marketing steps according to the desired effect:

First, how to let customers into the store first?

we can use strong visual display (opening ceremony, flower baskets at the door, firecrackers, large posters, lighting effects, etc.) to let customers see us first, and then we can attract customers into the store through small gifts, vouchers, doll interaction, etc. In this way, we have achieved our first goal.

second: how to make customers buy?

we can promote the purchase of customers in the store by displaying dishes, giving discounts, issuing vouchers, giving away special dishes, and so on, so as to achieve the purchase intention of consumers. This premise must be that we have enough confidence in our products. Know that the quality of our products is reliable.

third: how to make customers come again?

catering theory tells us that the cost of maintaining an old customer is far lower than the cost of attracting a new customer. Therefore, we should introduce certain marketing means to enable customers to come back next time. We can effectively stimulate customer stickiness by issuing coupons and purchasing vouchers next time, including membership card marketing, so that customers can form a second purchase independently. Of course, this is based on the stability of our products and the premise of a good service system.

Then I want to introduce you to the actual design of the decoration style of the catering industry.

Actually, the decoration style of the catering industry should be designed according to the signboard of your store and the category you want to operate.

For example, if you want to cook traditional cuisines, your decoration style may be closer to the ancient style.

If you want to cook traditional hot pot, you may want to be close to the palace style, and if you want to cook modern hot pot, you may want to be close to the modern style.

This category is different, the brand culture is different, and the decoration style is naturally different. You can't decorate an ancient palace-style store with a modern urban name, which will seem out of tune.

it is also very important to make a design layout of the front end and the back end according to the category, such as how big the kitchen needs, what equipment is needed, where the location is more reasonable, and the exhaust air meets the setting.

I suggest you find a relatively professional company to do related business docking.