Following the trademark dispute between Wuhan Jingwu Yabo Enterprise and Tianjin Yabo Jingwu trademark dispute, Wuhan Jingwu Yabo sued the National Trademark Office to protect the brand. In 2003, Liang Xiaodie, the 20-year-old founder of the "Daozhenxiang" brand, inherited the ancestral secret recipe of refined "bean curd and sesame paste" and opened the first store on Baishuijing Street in 2003. Jiadaozhenxiang Dessert Shop sells tofu curd, black sesame paste, etc. After starting her business, she not only worked hard to develop a series of "green and healthy diet" foods based on ancestral secret recipes, but also continued to prominently use the "Daozhenxiang" name on the store's sign to attract customers, gradually building brand influence while creating We have our own unique store decoration style, product appearance and packaging design, and successfully applied for a national registered trademark. Just when Liang Xiaodie's "Daozhenxiang" brand effect was born, the products met the needs of the public, and the dessert chain rapidly expanded to hundreds of stores, many copycat imitation stores sprung up one after another. Liang Xiaodie started her courageous journey to defend her rights again. She hired lawyers to fight against dozens of rights protection companies within two years. In the end, "Daozhenxiang" won the case, and the other party not only paid huge compensation but also closed its store.

Quote from the April 19, 2011 Zhongshan Daily Focus article "How to Protect Rights or Not to Protect Rights" "● Small and medium-sized enterprises need more protection - Wang Xiangdong, the authorized agent of Liang Xiaodie, the trademark owner of Daozhen Township: my country We attach great importance to the development of large enterprises. In fact, small and medium-sized enterprises need more protection. I am representing a self-employed entrepreneur with few resources and weak self-protection ability. The court's decision cannot directly bring much economic benefit, but the protection of corporate trademarks has a deterrent effect on other infringers."

My thoughts: The current situation of enterprises in our country is "small. Companies copy big companies, big companies copy well-known foreign companies, and the industry is full of copycats. Incidents of brand-name company products being counterfeited and intellectual property rights infringement occur frequently, and the methods are so sophisticated that it is difficult to prevent them.

Infringements continue to escalate and become more and more severe. The author believes that to control infringement and illegal activities, we should deal with them from the source. The National Intellectual Property and Copyright Administration and the Trademark Registration Administration should first vigorously popularize relevant laws. In fact, most of the infringers Most of them are unconscious infringements. They are not aware that they have already infringed. Let ordinary people improve their awareness of intellectual copyright laws and respect intellectual property rights. Secondly, relevant departments in our country should jointly enforce the law and intensify the crackdown on malicious infringements. Once discovered, severe punishments will be imposed to act as a deterrent and prevent the malicious spread of infringements!

Beijing Scholar