If you want to open an online store to sell by yourself, it is recommended that you register for Category 35. Let me give you an example first. Last year, Tmall and JD.com fought over the “Double Eleven” trademark. Alibaba has registered "Double Eleven" in Category 35. With Alibaba's authorization, Tmall has exclusive rights to the "Double Eleven" trademark and is protected by law. Any other person's use is a trademark infringement. For this reason, merchants such as JD.com have been affected to varying degrees.

The 35 categories include advertising, business operations, business management, etc., and the provision of business information through websites, which is related to Internet companies’ advertising, business consulting services, etc.; it also includes promotion for others and franchising. Business management, etc., is related to shopping malls, supermarkets, specialty stores, franchise chain stores, etc.; providing online markets for buyers and sellers of goods and services is also related to e-commerce.

At a lower cost, occupying the market first is the best option. Under the principle of “first registered” for Chinese trademarks, the earlier you register, the earlier you use it. Enjoy your trademark rights with peace of mind as soon as possible.