Six things to note when joining a chain store. The biggest advantage of a chain store is that it can directly borrow the headquarters’ brand name and draw on the headquarters’ experience, thereby reducing investment and operating risks. However, for franchisees, after "copying" the environment, atmosphere and products of the headquarters business premises, it does not mean that they can sit back and relax. In the operation process, franchisees will definitely be involved in many factors such as financial management, personnel management, market development, peer competition, etc. Moreover, each franchise store will have great differences with the headquarters due to differences in local customs, markets, competitive environments, etc. difference. Based on continuous research and analysis, the UK-China Entrepreneurship Laboratory has concluded that in order to make stable profits, franchisees must absorb the headquarters' business philosophy, operating methods, etc. into their own available methods and cultivate their own management capabilities. In other words, choosing to join requires franchisees not only to invest a certain amount of money, but also to invest a lot of time and energy. After all, the shopping mall is like a battlefield, and any mistake may cause your investment to be wasted. 1. In the early stage of joining, attention should be paid to reasonable raising of funds and reasonable investment of funds. Due to the eagerness to start a business and open a store, some franchisees go all out to raise franchise fees, deposits, etc., even borrowing usury. Once the store was opened, although the business was going smoothly, in order to raise money to pay off debts every day, I had no intention of investing in the business. Once the operator who is supposed to be the leader leaves the front line due to capital allocation, other employees in the store will be immediately affected, and the service quality will gradually decline. And customers are also sensitive and will gradually stay away from the store. Of course, the performance cannot be improved anymore. Stores that were originally doing well often collapse because of this. In order to raise the franchise fee and opening expenses, Mr. Feng borrowed money from people everywhere. After successfully joining the franchise and opening the store, the business was very prosperous. Seeing that it was profitable, a creditor proposed to invest the 100,000 yuan lent to Mr. Feng to participate in the management of the hotel and the distribution of profits. If he did not agree, he would repay the debt immediately. In order to raise money to pay off debts, Mr. Feng had no intention of investing in hotel management, and the service quality gradually declined. Therefore, Yingzhong Entrepreneurship Lab believes that franchisees should act according to their ability and choose a franchise fee that suits their threshold. Otherwise, they will be in debt and worry all day long, which will have a great impact on the operation of the store. At the same time, franchisees must determine a reasonable allocation ratio of the entire capital investment and make an overall plan. Don't wait until after the grand opening to find out that you have no funds for the later operations of the store. Wouldn't it be a huge joke? 2. Control operating costs and plan purchase strategies. Cost control in the operating process is very important. One less expenditure equals one more profit. It is absolutely necessary to compress costs within a lower range. However, excessive saving is also incorrect. For example, lighting effects are an indispensable condition for attracting customers for the sale of certain goods. If you turn off the spotlights in order to save power, you will definitely lose more than you gain. At the same time, planning the purchase strategy and adjusting the turnover speed are also effective ways to control costs. Stores should try their best to avoid stocking up on goods. Many new owners often have serious capital constraints, and their capital operations are stretched thin, and they quickly fall into trouble. Seasonal slow-moving goods should be cleared at a timely price reduction and new goods should be used to fill the original vacancies. After all, money only comes from selling goods. 3. Learn to manage employees. Although after joining, the headquarters will provide a series of training on employee management and provide corresponding support to franchisees. However, distant water cannot save nearby fire. Franchisees need to find the problem from the source and truly integrate it. , learn how to manage employees. The UK-China Entrepreneurship Lab found from multiple examples of entrepreneurs that many new bosses do not correctly understand this problem and start from conventional thinking and do things according to their own temperament. Therefore, it is not surprising that internal employees are causing trouble. "When I first came into contact with the franchise chain, I thought that as long as I successfully joined the franchise, I could easily enjoy the success." Ms. Wu, who once joined a beauty chain, said with emotion. Ms. Wu believes that it would be fine if she just lays down and does nothing, and everything is managed by the headquarters. After the actual opening, problems from employees came one after another.

The so-called excess is not enough, suspicion, resistance and complete dependence are not the way for franchisees to do business. The UK-China Entrepreneurship Lab reminds franchise entrepreneurs that since most areas in our country are very regional, and the consumption levels and consumption concepts of various cities and regions vary greatly, the successful business strategies of franchise headquarters elsewhere may not be suitable for local businesses. Franchise store. Therefore, franchisees should actively communicate with the headquarters on the basis of listening to the opinions of the headquarters, deliver local information in a timely manner, and jointly explore business strategies suitable for local conditions with the help of the headquarters' existing experience. 6. Actively accumulate industry experience. Industry experience is Han Xin’s starting point for franchisees. The more, the better. The so-called "separate lines are like mountains apart, and people working together have different benefits" are caused by familiarity or lack of familiarity. Industry experience is difficult to gain from one or a few books, and many things can only be gained through personal experience. Therefore, franchisees should pay attention to everything and accumulate more. For example, if you open a franchise store of a certain clothing brand, franchisees should read more popular magazines and participate in more fashion events to cultivate their own unique fashion concepts and keen fashion sense. When every customer walks into the store, you can use your unique vision to provide a match that suits them. Are you worried that the franchise store's turnover will not increase by leaps and bounds? To sum up, in order to succeed in franchising and entrepreneurship, franchisees themselves must work hard and learn how to operate, so that their efforts can generate multiple returns and increase the probability of success and profit!