(1) Original acquisition: Original acquisition means that a trademark is created by the person who acquires the trademark right, and the trademark right he or she acquires is directly acquired initially, rather than based on the existing rights of others. Internationally, the original acquisition of trademark rights generally adopts the following three methods: 1. Registration principle The registration principle refers to determining the ownership of trademark rights according to the order in which registration is applied for. 2. Principle of use The principle of use refers to determining the ownership of trademark rights according to the order in which the trademark is used. According to this principle, trademark rights belong to the person who first uses the trademark. Generally, whoever uses the trademark first will enjoy the trademark rights as long as there is a fact of first use. 3. Mixing principle According to this principle, trademark rights can only be obtained after applying for registration. However, within a certain period of time after the registration is approved, the first user is given the opportunity to cancel the registered trademark that is identical or similar to the first-used trademark on the grounds of prior use. Only after a certain period of time has passed and the first user does not claim the right, the approved registered trademark will obtain stable trademark rights. (2) Successive acquisition: Successive acquisition means that the trademark right acquired by the trademark owner is based on the existing rights of others, rather than being directly acquired initially. There are two ways to acquire by inheritance: first, according to the transfer contract, the transferor transfers the trademark right to the transferee with or without compensation; second, according to the provisions of the inheritance law, the trademark right is obtained according to the inheritance procedure.