The front-line staff of banks face a large number of customers who handle business at the counter every day. Every year, major commercial banks offer discounts for different types of credit cards, such as reducing the annual fee for the first year or other kinds of promotional activities, which provide a lot of marketing space for counter staff. Tellers should be familiar with the relevant certification documents provided by cards, the problems that should be paid attention to when using various credit cards and the knowledge of how to use them, and highlight profitable, convenient and important marketing products to attract customers to handle them.

Field marketing

Grass-roots branches of banks should investigate the enterprises and shops within their jurisdiction, obtain first-hand information, understand the number and location of enterprises and shops, and whether to open accounts in our bank. On this basis, take the initiative to carry out door-to-door marketing The success rate of enterprise groups in handling cards is higher than that of social casual letters, and they can have a more comprehensive understanding of personal information and have a higher credit rating.

differentiated marketing

Focus on marketing our VIP, fund quality customers and other outstanding customers, and designate special personnel to be responsible for management. While providing these customers with personal financial management such as economic and financial information and investment consulting, we also actively carry out credit card marketing to provide them with convenience in consumption and form a real "package" service system.