1. Simplified operation process: Compared with manual customer service, WeChat official account can provide more convenient operation process and more efficient service. Through the official WeChat account, users can conduct business consultation, inquiry, application and other operations anytime and anywhere, avoiding the tedious telephone operation process.

2. Higher business processing efficiency: The application and approval process can be completed faster through the official WeChat account, because the system can automatically process some simple applications, and manual customer service may need more time and energy to process them.