Letter
Letter is a communication carrier and is the exclusive business of postal services.
permitted content: written communication; All kinds of official documents and contracts; All kinds of documents, statements, (except blank statements), bills, securities (such as unused stamps, envelopes, cards and sheets with postage), etc.; All kinds of transactional notices; All kinds of manuscripts; All kinds of documents; The copy should determine the type of mail according to its content nature.
weight size limit: the maximum weight of each piece is 2kg. The maximum size is 9 cm in length, width and thickness; The longest side does not exceed 6 cm; The minimum size is 165 cm long and 12 cm wide. Standard envelopes are divided into five models.
mailing regulations: paper articles and text carriers suitable for mailing can be delivered by letter. Letters should be packed in national standard envelopes, sealed and glued; Non-paper articles shall not be sandwiched in ordinary letters; If the weight, size limit and packaging requirements specified in the letter are met, and the sender is willing to pay the postage according to the letter tariff standard, it can also be delivered as a letter: ordinary letters can be delivered in pillar box mailbox or at the business window of the bureau; Registered letters must be delivered at the business window, and receipt service can be used; Ordinary letters marked "registered" are issued in pillar box mailbox, regardless of whether the registered mail fee is paid in full, they will be treated as ordinary letters.
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Postcard
Postcard is a kind of card-type mail with communication nature. There are ordinary postcards, art postcards, scenic postcards, extreme postcards, New Year postcards (with prizes) and postage postcards. In recent years, with the in-depth development of postcard business, on the basis of ordinary postcards and postage postcards, there have been many varieties such as advertising postcards, corporate gold cards, campus postcards and ticket postcards.
Production regulations: Postal enterprises above the county level can print and distribute postcards with the words "China Post" (except postage postcards) with the approval of the provincial post office; Postcards printed by other units may be supervised by the local postal administration in accordance with postal regulations, but the words "China Post" shall not be used.
dimensions: 165×12 (mm) and 148×1 (mm).
Posting regulations: Postcards should be delivered naked and unpacked; Postcards cannot be attached with anything, nor can they be sent in envelopes; Postcards packed in envelopes shall be delivered by letter, and the postage shall be charged according to the standard of the letter; Double-page or folded, as well as those that do not meet the size requirements of postcards, should be packed in envelopes and sent by letter; Postcards can be sent by ordinary mail or registered mail; If delivered by registered mail, a registration fee shall be charged separately.
Postcard
Postcard is a postcard issued by the State Post Bureau with a stamp pattern printed on the upper right corner. Postage postcards can be divided into ordinary postage postcards, special postage postcards, commemorative postage postcards and scenic postage postcards.
extreme postcard
extreme postcard refers to a kind of special postcard with the printed art pattern consistent with the stamp design theme.
China Post New Year (prize-winning) Postcards
China Post New Year (prize-winning) Postcards refer to postage postcards printed with congratulatory words, auspicious patterns and serial numbers, designed for the lucky draw. New Year's (prize-winning) postcards can be sent to relatives and friends to express new year's wishes, and the winning numbers can also be generated by legal lottery. Users who hold the winning number New Year (prize) postcards can receive the corresponding prizes at the local post office.
On December 1st, 1991, China first issued a New Year (prize-winning) postcard, which has continued to this day. In 1992, with the approval of the State Council, the distribution of New Year's (prize-winning) postcards was officially included in the normal business of postal departments.
Postcards for postage advertisements
Postcards for postage advertisements are postcards with various advertisements or promotional contents printed on the back of ordinary postage postcards. Postage advertising postcard business is a new service project developed by the State Post Bureau by using ordinary postage postcards. It uses postcards, a widely used and accepted communication method by the public, as a carrier to show the image, brand and products of enterprises, and it is convenient to use with postage. It has gradually become a new advertising media.
Corporate Gold Card Postcard
Corporate Gold Card or Corporate Gold Card Postcard is an advertising media to promote corporate image and products with "China Post New Year Postcard" as the carrier. Every Christmas, New Year and Spring Festival, it carries the sincere wishes of enterprises and institutions into thousands of households, not only sending a affectionate greeting, but also providing each other with a chance to win the prize. A corporate gold card is like a loyal messenger, which not only brings sincere greetings to all parts of the country, but also spreads the corporate image to all directions.
size specification and production standard:
ordinary type: advertising area is 148×1 (mm),
greeting card type: advertising area is 2×15 (mm) and 165×15 (mm) in two parts, and special envelopes with postage are provided.
Postcard for ticket postage
Postcard for ticket postage is a new type of ticket with postage postcard as the carrier, which has the functions of advertising and tourist souvenirs. It has a large screen and good paper quality, which can fully display the charm of the tourist destination and enhance the overall image of the scenic spot. At the same time, it can be used as a tourist souvenir collection and communication supplies, and also has an anti-counterfeiting function, which can prevent the trouble of fake tickets.
the size of the ticket postcard can be 125×78 (mm).
Postcards for campus postage
Postcards for campus postage are a new type of postage postcard business with personalized characteristics designed and developed by postal enterprises for the publicity needs of various universities, primary schools and vocational schools.
Postcards for campus postage, with the theme of promoting campus culture, are a good medium for all kinds of schools to spread their school-running ideas and promote their own image. Their elegant taste and rich cultural connotations enhance their collection and appreciation value.
information feedback postage postcards
information feedback postage postcards are postcards designed and produced by postal departments to provide information feedback services for production enterprises, sales enterprises or service enterprises while soliciting customers' opinions and suggestions. With the help of information feedback postage postcards, enterprises can get all kinds of feedback information about products and consumers in order to improve products and services and win greater market share.
information feedback postage postcards include product warranty cards, consultation cards, user survey cards, quality tracking cards, answer cards, product information feedback cards, and traffic violation notification cards. The specification can be 125×78 (mm).
Postcards for holiday greeting cards
Postcards for holiday greeting cards are a new category of postcards developed by postal departments to meet the needs of the public to greet each other on holiday occasions. This kind of postcard covers all the important festivals throughout the year. Users only need to fill in the recipient's name, address and greeting to post it, which meets the needs of people in a fast-paced society to express their feelings to each other.
Postcards for souvenirs/gifts
The contents of these postcards are mainly scenery, paintings and works of art, which are mainly sold or given as souvenirs or gifts for various public relations activities. This kind of postage postcard is novel in design, exquisite in production and more collectible.
postage postcard desk calendar
postage postcard desk calendar is a combination form of advertising postage postcards. It expands the functions of postage postcards and makes them have advantages that ordinary desk calendars do not have. The novel and unique postage postcard desk calendar is like a competent propagandist, who lives in thousands of households with customers' greetings and advertising information, showing the elegance of the enterprise on the customer's desk and bringing the product image of the enterprise into the customer's home. The long-term display effect and high repeated reading rate have a multiplier effect on establishing brand image and displaying product functions.
Personalized Postcards
Personalized Postcards are developed on the basis of ordinary postage postcards. By using personalized postcard production terminals and modern scientific and technological means, users can make postcards by themselves.
the biggest feature of personalized postcards is real-time printing. By the customer's own operation, the postcards made can meet the customer's needs to the greatest extent. With the personalized postcard production terminal, customers can take their favorite photos at will, choose different backgrounds and characters, and finally print out personalized personal postcards through high-definition color printing equipment.
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Printed matter
Printed matter is a kind of printed publication mail with a certain permission, and it is a kind of letter.
permitted delivery scope: all kinds of books, newspapers, periodicals, teaching materials, catalogues, printed graphic materials, etc. can be delivered by printed materials, except that they are delivered by letter.
packaging requirements: flat packaging; Generally, double-layer kraft paper is used for packaging, and ordinary wrapping paper, newspapers, old cloth and aging plastic bags that are brittle and easy to crack shall not be used for packaging; The internals are not a whole piece, so the internals should be bundled and packaged; Sheet printed matter should be sealed and sent, and oral mail should not be sealed with staples; More than 5 grams should be tied with rope in a well shape; For those over 5 grams, choose suitable cartons for packaging, and then reinforce and bind them outside the cartons.
weight size: the maximum weight of each piece is 35kg. The maximum size is limited to fit in No.2 mail bag; The minimum size is 16.5 cm long and 1.2 cm wide.
mailing regulations: all items should be delivered at the post office window; It is necessary to inspect the internals and then package them; Anyone who puts it into the mailbox or pillar box shall be regarded as a letter
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a business letter
A business letter is a letter that delivers business information. The content of the letter is commercial and advertising. It is a communication form provided by the postal department to introduce products and exchange business information for enterprises and institutions such as industry, agriculture, commerce, service, finance, culture, education, science and technology, publishing, etc. It is an advertising media based on letters.
it is characterized by:
economy-business letters are the same as ordinary letters, and the cost is lower than other forms of advertising.
practicality-you can send words, pictures, etc., with detailed contents and illustrations, which are convenient for the receiving unit or recipient to keep and refer to.
pertinence-audience can be screened according to the use scope of information, and delivered directly, with good publicity effect.
convenience-you can use ordinary standard envelopes, or you can print your own special envelopes that meet the standards. The postal department can provide the name and address information of enterprises and institutions, and provide one-stop service for letter production.
business letters are divided into advertising business letters and bill business letters according to their contents.
advertising business letters: refers to the advertising media with commercial information such as advertisements as the content, letters as the carrier, specific recipients as the audience and postal delivery network as the communication channel, which is a typical direct selling media.
Billing business letters: mainly used for economic settlement business information published in a certain area, such as receipts for utilities such as water, electricity and gas, telecom fees, bank statements and payment notices of financial enterprises and insurance companies such as banks and securities.
charging method: in addition to the postage of letters and printed materials, the package printing fee, envelope printing fee and internal parts printing fee should also be charged.
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mail advertisement
mail advertisement: it is a business that postal departments deliver paper products advertisements and advertising materials reviewed by advertising authorities to designated areas or designated customers according to the requirements of advertisers.
The characteristics of postal advertising business are: first, the release area and time are flexible and selective; Second, compared with general media advertisements, it has low price and high rate of return.
Classification of postal advertisements:
According to different delivery requirements, postal advertisements can be divided into two categories: well-known addresses and unknown addresses.
—— A famous address advertisement is a paper product advertisement or advertising propaganda material delivered to a designated customer. It is characterized by strong pertinence and high return rate, but it requires that the advertiser can fully grasp the basic information of the target customer, or the postal department can provide the advertiser with the personalized name and address information he needs. Compared with anonymous advertising, the cost is relatively high. Suitable for advertising activities with strong professionalism or special requirements for advertising audiences.
—— The postal advertisement of anonymous address refers to the advertisement of paper products or advertising materials generally delivered in designated areas. This kind of advertisement is characterized by strong randomness, wide audience and low price. It is suitable for publishing advertisements of products or services closely related to consumers' daily life and promoting new products.
China post special delivery advertisement: it is the dominant media of postal delivery advertisement and a fixed form of printed advertisement. After several years of operation, it has formed a certain scale and popularity. At present, Beijing Post Office not only has China Post's special delivery advertisement (Beijing Edition), but also has launched regional editions with district and county bureaus as units.
There are two main publishing forms of China Post's special delivery advertisement:
—— Single-page China Post's special delivery advertisement
Single-page China Post's special delivery advertisement is the basic mode of the development of mail delivery advertisement, which has two types: imposition advertisement and special edition advertisement, and is targeted by regions or groups.
size specification: the paper size is 285× 42mm, there is no fixed issue date, and the number of editions is not limited. The paper is 8-15g offset paper or coated paper.
-book-style China Post Special Delivery Advertisement
Book-style mail delivery advertisement is a high-grade form of mail delivery advertisement, which promotes advertisements of many customers in the form of bound volumes, which not only improves readability, but also improves communication efficiency.
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Parcel
Domestic parcel business belongs to the postal business, a postal service to meet the needs of commodity circulation and personal delivery, and one of the traditional postal businesses.
domestic parcels are divided into ordinary parcels, express parcels and direct parcels.
permitted delivery scope: except for articles prohibited by national laws and regulations, all articles suitable for delivery can be delivered by parcel. The package can be attached with a list of internal parts and the address and name labels of the receiver and sender.
weight size limit: the maximum weight of an ordinary package is 35kg; The maximum weight of each fragile package is 1kg; The maximum weight of each express parcel is 4 kg. The maximum size is limited to fit in No.2 mail bag; The minimum size is not less than 3 cm in length, width and thickness, and the shortest side is not less than 2 cm. The weight and specifications of direct delivery packages are not limited by the weight and specifications of existing packages.
packaging specifications: appropriate packaging materials should be selected for proper packaging according to the nature, size, weight and delivery distance of the mailed articles.
-soft, dry, pressure-resistant and collision-proof articles can be packed with strong cloth, packing boxes and other materials; The larger ones are tied with strong rope in the shape of a well;
-articles and foods that are not pressure-resistant, afraid of collision or easy to pollute other mails must be packed in strong pressure-resistant corrugated boxes, calcium plastic box, wooden boxes or metal boxes; Fragile articles and liquids are soluble.