The "Ice Pier" gift card has attracted a wave of card openings
"If you can't grab the 'Ice Escape' doll, go get an 'Ice Escape' credit card. Rounding off , I am also a 'Dun' person." Ms. Xiao, a citizen, posted on social media the Bank of China 2023 Winter Olympics-themed credit card she had just applied for. The ice blocks and melting snow on the card are embarrassing, and the design on the surface of the card is full of Winter Olympics atmosphere.
According to the staff of Bank of China Changsha Sanxiang Branch, in April 2021, Bank of China, VISA and China UnionPay jointly launched the Beijing 2022 Winter Olympics-themed credit card. This set of credit cards is divided into platinum cards and gold cards. The platinum card uses the Beijing 2023 Winter Olympics emblem as the main body, and the gold card is printed with the current top-notch "Ice Shield" and "Snow Velvet" words.
The credit card got stuck on the ice.
However, it is not that simple to bypass the "ice barrier". Each bank's standards are different.
Compared with “the opportunity to receive gifts” and “luck draw”, the 2022 Winter Olympics-themed credit card launched by China Minsheng Bank and Bank of Beijing is more practical. It is reported that in the first three months after verifying the card, Minsheng Bank cardholders can bind WeChat or Alipay for transactions for three consecutive months, and can choose three Winter Olympics mascot gift box sets with no limit on the amount each month; Bank of Beijing Credit Card Cardholders need to successfully activate their main card within 60 days (including the day of card verification) and bind the bank's mobile Caijing App to become a qualified customer. They can get a mascot pillow after meeting the target for 30 days (inclusive).
Cards require more rationality.
Many people are tempted by the free "Ice Pier". Industry insiders said that by launching products and exclusive offers before and after the Winter Olympics, the bank achieved the goal of quickly attracting customer flow and thereby acquiring new customers. From the perspective of attributes, "Ice Shield" is more suitable as a credit card reward gift. It is currently out of stock, which will help mobilize users' enthusiasm for applying for a card. However, experts warn that with the increase in production capacity, the shortage of "ice and ice" will gradually ease. For consumers, they should still apply for cards carefully based on their own consumption needs, and do not process for the sake of processing.
In addition, when banks carry out relevant marketing activities, gifts often come with certain conditions, so you should pay attention to the bank's relevant terms when applying for a card. For example, if the bank mentions "the opportunity" to receive gifts, it needs to understand the consumption standard conditions, event date restrictions, etc. If the time from when you apply for the card to when the card is available for consumption is later than the event deadline, you will not get the gift you want.
It is worth noting that VISA is a Winter Olympics-themed credit card launched by banks. Only a few banks such as Bank of China and China Minsheng Bank have launched VISA-UnionPay dual-logo credit cards. For most Changsha citizens, the credit cards they use daily are usually UnionPay cards, and they are not familiar with VISA cards. According to bank professionals, VISA credit card is a credit card jointly issued by the card issuing bank and VISA International Organization, and can be consumed at VISA merchants around the world. Since VISA payments are settled in U.S. dollars, you may face losses from exchange rate conversion fees when using VISA credit cards for domestic purchases. In order to provide consumers with more convenience, the VISA Winter Olympics-themed credit cards launched by ICBC and Bank of Communications can enjoy "0" foreign exchange fees. Related questions and answers: