In the 2012 China Rich List released by Forbes, there were 32 women, and there were two new faces among the 32 women.

It is worth mentioning that one of the women is the prototype of the TV series "Chicken Feathers Flying to the Sky". The play tells the story of Luo Yuzhu, played by Yin Tao, and Chen Jianghe, played by Zhang Yi, who seize the opportunity of Yiwu's reform and development. Inspur, a story of starting from scratch and starting a business together.

The prototype of Luo Yuzhu in the play is Zhou Xiaoguang of Shin Kong Holdings Group. Art comes from life. In reality, Zhou Xiaoguang’s life is more ups and downs than in the TV series.

This legendary woman started from scratch at the age of 16 and earned a net worth of tens of billions in 40 years. What is unexpected is that she is now a "real" old lady, with tens of billions in debt. Pay off.

Why do successful women who are on the Forbes list become "old ladies"? What has she experienced through struggles, falls, and brilliance?

The meaning of life lies in expansion rather than persistence. If you remain stubborn, you may not see a bright future. Zhou Xiaoguang started her expansion with this idea.

In 2004, China became the second largest economy. China's real estate industry developed steadily, with profits from real estate exceeding 100 billion. Zhou Xiaoguang seemed to have seen the bright future of real estate and was no longer satisfied with the single food and accessories business in front of him.

In March 2004, Zhou Xiaoguang and her husband established Shin Kong Real Estate, officially starting her business diversification path, and she has been out of control ever since.

She has frantically expanded her business territory in industries such as insurance, warehousing, tourism, agriculture, network technology, and banking.

Zhou Xiaoguang, who has tasted the benefits of the real estate industry, has not curbed his ambitions. In 2008, he acquired Zhejiang Wansha and developed it into a large shopping mall and high-end hotel.

No one would have thought that a person with little education could have such courage and ambition. She is worthy of being called the "Queen of Accessories".

However, the real estate industry is an industry that requires high investment and high debt. Zhou Xiaoguang, who is eager for quick success and quick profit, soon also experienced the pain of tight funds. Starting in 2011, Zhou Xiaoguang's Xinguang Group issued bonds to support her real estate industry.

After that, Zhou Xiaoguang issued 11 more bonds one after another. Because Zhou Xiaoguang's Xinguang Group could not repay the loans from banks and some financial institutions, and the company's accounts had insufficient liquidity, Zhou Xiaoguang became confused. The government borrowed new debts in exchange for old debts, and began to demolish the east wall to pay for the west wall.

Relying too much on "bonds" is as addictive and inextricable as taking opium. For example, many people like to consume ahead of schedule and use credit cards, Huabei and other borrowing methods to meet their needs. However, the actual funds they have are limited, and they can only pay for it when it is due, so various borrowing methods come into play in turn.

The more money you borrow, the more addictive you become, and the hole becomes bigger and bigger. Zhou Xiaoguang is facing such a problem, but it is different from us poor people. The debt problem she faces is that we have faced in several lifetimes. Less than.

The debt problem has been plaguing Zhou Xiaoguang. Sitting still will not solve the problem. Zhou Xiaoguang has set his sights on the capital market. If he wants to step into the capital market and enjoy A-share treatment, the company must be listed, but Zhou Xiaoguang's Xinguang Group Not qualified at all.

This problem did not stump Zhou Xiaoguang. She came up with a desperate method - to let the company go public through a back door.

Although there were obstacles during the period, Zhou Xiaoguang successfully acquired Fangyuan Support in 2016 and completed the listing through the shell of Fangyuan Support. The two companies were reorganized into Xinguang Yuancheng.

Because the appraisal agency gave Shin Kong Group a valuation that was much higher than the actual valuation, Zhou Xiaoguang became the actual controlling shareholder of Shin Kong Yuancheng.

At this point, Zhou Xiaoguang and her husband were on the Hurun Rich List with a net worth of 80 billion and became the richest man in Yiwu. Zhou Xiaoguang also became the richest woman in Zhejiang at that time.

But not everything in this world goes as planned, and not everything can be planned by people. The saying goes, "If a woman is not ruthless, her status will be unstable." This sentence couldn't be more appropriate for Zhou Xiaoguang. .

In 2016, Zhou Xiaoguang, who was eager to go public, signed a gambling agreement with a listed company. One of the clauses in the agreement was that Zhou Xiaoguang's Wansha Real Estate and Dongyang Building Materials needed to make a profit of 4 billion within three years.

After the listing was successful, Zhou Xiaoguang began to struggle hard to complete the agreement: In the first year, 2016, Zhou Xiaoguang changed hands and sold Yiwu World Trade Center to someone else in order to achieve the profit target, and then took it from that person. Buy it back, so that the company will have 2.7 billion in turnover on its account, barely able to survive a year safely.

In 2017, Zhou Xiaoguang racked his brains to come up with a way to achieve his goal: sell the property, but the buyer could only choose someone directly linked to the company's interests, so as to ensure nothing was lost.

Zhou Xiaoguang mobilized the company's executives and relatives to buy more than 90 million yuan in real estate, and she and her husband also bought more than 50 million yuan.

Zhou Xiaoguang’s boldness didn’t end there. She also made the listed Shin Kong Yuan become Shin Kong Group’s illegal guarantee of more than 2 billion, but the paper tiger will eventually be exposed.

2018 is a cold winter for the real estate industry. This year, all real estate leaders are "saving their lives", including Wanda. It is conceivable that Zhou Xiaoguang's situation is even more difficult, and her house cannot be sold. .

Destiny always plays a big joke. Zhou Xiaoguang’s house cannot fulfill the profit promise, and even the bonds are due to be redeemed. At this time, Xinguang Yuancheng is facing the big problem. Shareholder Shin Kong Group borrowed money to acquire equity.

The reality is that Zhou Xiaoguang has not fulfilled any of her promises. It's not that she doesn't want to, but that she can't. Due to bond defaults, Xinguang Group's stock price continued to decline, and credit problems also prevented Zhou Xiaoguang from borrowing money. If he couldn't borrow money, he couldn't pay it back. If he continued to default, his assets would be frozen, and he would eventually be sued.

In just one day, Zhou Xiaoguang lost all his family property and was burdened with huge debts. According to Tianyancha, the total amount of Zhou Xiaoguang’s unpaid debts reached 3.8 billion, and the unpaid debt ratio reached 97.8

Based on this amount, the bounty in this case is even more impressive - up to 50 million yuan, but this bounty is no longer so easy to obtain.

Today, Zhou Xiaoguang and his wife are in debt of more than 50 billion, are prohibited from entering the market, and are on bail pending trial. The richest man in a generation has come to the end of the road overnight.

Life is never smooth sailing, and the same is true for successful people. Zhou Xiaoguang was once the admired and envied "Queen of Accessories" before getting caught up in the economic "opium" of real estate and bonds.

Zhou Xiaoguang’s background is different from other rich people. Many rich people are actually family businesses. They had certain financial support or family support in the early stages of their business, but Zhou Xiaoguang had nothing.

Zhou Xiaoguang is a poor and hard-working rural girl. As the eldest son of the family, she looks at her younger sisters and brothers, as well as her parents who are already overwhelmed. The teenage Zhou Xiaoguang has no choice but to take on the responsibility of supporting the family.

Zhou Xiaoguang, who had not finished high school, dropped out of school to help his parents with farm work. However, such days only reduced the physical fatigue of his parents, but did not change the poor family.

When he was 1 6 years old, Zhou Xiaoguang saw other people going out to work to make money, so he asked his parents to discuss that he should also go out to work and make money to support his family.

Looking at the dozen or so people at home “waiting for food”, her parents agreed to allow Zhou Xiaoguang to go out and suggested that she start some small business such as setting up a street stall.

But his impoverished parents could not afford Zhou Xiaoguang's capital, so Zhou Xiaoguang went to Shanghai to set up a stall with nothing but an inexplicable sense of confidence.

Although the stall was set up, the urban management officials were very tight at that time, and there were also some gangsters who wanted to collect protection fees. Zhou Xiaoguang was worried all day long.

After a month, he didn’t make much money, and he was “tortured” by the outside world to the point where he was no longer human. Zhou Xiaoguang had no choice but to return to his hometown again.

After recuperating and recuperating at home, Zhou Xiaoguang did not want to give up. She did not believe that she could only live her whole life on a small acre of land in the countryside. Unconvinced, she once again chose to go out to make a living.

Zhou Xiaoguang borrowed the remaining 20 yuan from his family and went to the Northeast alone. Before leaving, Zhou Xiaoguang’s mother told her to have a plan and not be blind, and to be brave when seeing the opportunity. In this way, Zhou Xiaoguang once again embarked on the journey of survival. road.

Although a trip to the Northeast is no longer as scary as a trip to Shanghai, life is really hard. We all know that a person's food, clothing, housing and transportation are extremely important when he is away from home. If any one of them is missing, people will suffer.

Zhou Xiaoguang lacked all aspects of food, clothing, housing and transportation. She had no money to stay in a hotel, let alone rent a house. She had only one meal to eat, and her clothes were thin in the Northeast, which is extremely cold in winter.

Zhou Xiaoguang gritted his teeth and persevered. He stayed in the Northeast for more than 40 days carrying dozens of kilograms of needlepoint patterns on his back. His hard work paid off. This time, Zhou Xiaoguang earned 380 yuan and returned to his hometown.

The trip to the Northeast allowed Zhou Xiaoguang to see the future. She decided that she must make a career, so she began a life of running around and setting up stalls for six years.

Hard work paid off. In the end, Zhou Xiaoguang accumulated more than 20,000 yuan. At that time, Zhou Xiaoguang was already a rare household with 10,000 yuan. More than 20,000 yuan became Zhou Xiaoguang’s first opportunity to enter the small commodity market. A pot of gold.

At this time, Zhou Xiaoguang was already a girl in her 20s, and her life was about to begin a new stage, and major events in her life were also on the agenda.

During her seven years of running around, she met Yu Yunxin. This man who had the same dream as her was deeply attracted to Zhou Xiaoguang. In Yu Yunxin’s view, Zhou Xiaoguang not only exuded the charm of refusing to admit defeat, but also Heart-wrenching effort.

After the two got married, Zhou Xiaoguang no longer thought about traveling abroad and decided to set up a small commodity market in Yiwu. She bought a stall in Yiwu and started selling small trinkets.

With several years of hard work, Zhou Xiaoguang has accumulated not only money but also her will and vision. She is very honest and trustworthy in the business field, which also makes her very successful in the small commodity market.

The couple worked hard to sell and buy. Fortunately, China’s small commodity market was booming. In less than five years, Zhou Xiaoguang was buying in the best community in Yiwu. I bought a house and opened a new store.

However, Zhou Xiaoguang was not satisfied with the status quo in her heart. Zhou Xiaoguang, who concentrated on her career, was not satisfied with the few small shops in front of her. She began to look for the right opportunity to enter the source of jewelry-the jewelry factory.

After discussing with her husband, Zhou Xiaoguang opened a jewelry factory, Xinguang Jewelry Co., Ltd., with more than 7 million yuan in savings.

Her vision and courage are unprecedented. With her passion for the future, the business of their jewelry factory is booming, and the factory has expanded from more than 200 people to more than 700 people.

Zhou Xiaoguang’s jewelry business grew bigger and bigger, and many of his subordinates began to steal Zhou Xiaoguang’s skills and work independently. In order to maintain his position as the “leader” of Xinguang Jewelry, Zhou Xiaoguang made new products every day. However, as soon as new products are released, peers copy them, so that the profits of the jewelry industry are greatly reduced.

Zhou Xiaoguang knew that she could not rest on her laurels. She began to study abroad, introduced overseas technology and hired a team of professional designers to create a high-end series of Chinese jewelry.

At the 2000 Hong Kong International Jewelry Show, Zhou Xiaoguang brought many new jewelry products to pave the way for the company to enter the high-end jewelry market. This time, Zhou Xiaoguang made the right bet again. She walked out of the country with Sunbeam jewelry, and even the boss of Swarovski personally received her.

Since then, Zhou Xiaoguang has become China's veritable "Queen of Jewelry". As mentioned above, Zhou Xiaoguang is a person who will never be satisfied. If she continues to become bigger and stronger in the jewelry industry, I think her Shin Kong Jewelry Will be the next Swarovski.

But after Zhou Xiaoguang handed over Xinguang Jewelry to her son to retail high-end jewelry and enter the real estate industry, her life changed.

Zhou Xiaoguang has a will and effort that far exceeds that of ordinary people, and a sharp and intelligent mind, but she is greedy and greedy. It is her greed and ambition that exceeds her own that brings her to the end of her life.

The development of the times will definitely bring opportunities, but risks also coexist. You do not have to blindly follow the trends as the times develop.

If a person is greedy too much, he will lose his nature, and struggling to move forward if he is greedy but cannot get it will only cause more damage. If Zhou Xiaoguang had adhered to her original intention and made her Xinguang jewelry well, I think her ending would not have been such a bleak one.

Here I just want to say that desire is human nature, but it must be controlled well. Once the bottom line is exceeded, you will eventually suffer the consequences. Life is like an adverse journey, and you and I are all passers-by.

Zhou Xiaoguang’s life of such struggle collapsed in an instant, let alone us ordinary people. I also hope that you can see the current situation clearly, move forward steadily, and seek what you desire in a steady manner. I think what is yours will always belong to you. No matter how hard you struggle, you will not get it, and even if you get it, you will lose it. of.