1. To maintain customer relationships, you first need to establish your own customer database.
The customer database can be established in the address book of a mobile phone, an EXCEL table on a computer, or a handwritten number on a notebook. To maintain customer relationships well, we must first know which customers we have, and then select valuable customers from them. With customer information, you will not easily forget your customers. One of the biggest shortcomings of our Bank of China is that many credit card customers apply for a credit card with a certain employee, but the employee does not know him or understand him. When the name is mentioned again, he does not know anything and looks blank. Therefore, it is strongly recommended that when applying for credit cards for customers, each employee should be asked to know more about the customers. It is best to create more business opportunities. Never just apply for credit cards for customers. Because it is difficult to retain customers with a single product, we want customers to come to you for the first time and have the opportunity to come to you for the second time. Therefore, our employees must also pay attention to certain things when handling credit card and other services for customers. Leave a business card of yours to customers so that they can remember you and think of you when they think of Bank of China! Increase the value of self-marketing and create your own brand. But more importantly, remember to leave the customer's contact information and add it to your customer database.
2. To maintain customer relationships, pay attention to customer classification.
Category the customers in your database, by interests, age, personality, etc. We need to know the needs of these customers, and we also need to figure out how these can help us, and which products can be used by which customers. If we only have customer information and do not understand the customers, it will be difficult for us to achieve precise marketing and maximize customer value. The main significance of customer classification is to allow you to better understand your customers and make it easier to think of your customers.
3. To maintain customer relationships well, you need to be "careful".
Customer relationship maintenance requires carefulness. If you are not careful and unwilling to spend time on your customers, it will be difficult for you to maintain good customer relationships. We need to treat our customers with sincerity, serve enthusiastically, and be dedicated. Maintaining customer relationships is also a process of making friends. We need to communicate more with customers. If there is an opportunity, we can get together with customers, participate in activities, etc. If you treat others with care, others will treat you with care. Treat customers as friends, and customers will treat you as friends. If you put your heart into something, you will definitely do it well. Believe that your sincerity will definitely win others' recognition of you. And this kind of sincerity may be reflected in your patient answer when he calls you to ask a question, or it may be your greetings to his text message, or it may be more likely to be a certain business you help him handle. Don't refuse customers to find you. Only when customers find you do you have the value of existence.
4. To maintain customer relationships well, we need to keep pace with the times.
In customer maintenance, the main thing is to communicate with customers. In terms of communication, we can choose many ways. For example, we can use text messages to send a blessing text message every holiday or customer's birthday to give sincere greetings