according to the survey, the post-9s and post-s are the main consumers of contemporary IP products. They know and are keen on all kinds of IPS and are willing to pay for what they like. Undoubtedly, IP is becoming an important part of young people's trend consumption. Collection desire, dependence, social chain and different consumer psychology are all promoting the outbreak of IP, a billion-dollar market. And behind the billion-dollar market, why is B.Duck, the first original IP in China, so popular among young people?

I think the first thing is face value. "Yan value is justice", B.Duck's flashing eyes, fleshy lips, big belly and slightly tilted hair tips, as well as changeable styles, have attracted a large number of young consumers in the cute and lovely image. B.Duck has successfully created a popular IP: with its unique and lovely appearance, and the spirit of fashion, happiness, fun and innovation, it has won the favor of many young girls and even boys.

Then there is cultural self-confidence. The era of the growth of contemporary young consumers is also the era of the rise of domestic products. In the past, the consumers were the post-7s and post-8s. They grew up in the era of "foreign brands", worshiping foreign brands and being full of distrust of domestic brands. However, with the continuous development of China's economy, "Made in China" is changing to "Made in China", and more Chinese people regain their confidence in domestic brands. Young consumers have a certain trust in the innovative domestic products. As an original IP brand in China, B.Duck cooperates with excellent IPs such as games and cultural creations to integrate its own culture with the current trends, which not only conforms to young consumers' awareness of fashion, but also attracts their attention to China culture and shows their recognition of cultural values, and at the same time, it can also arouse young people's emotions and satisfy their emotional sustenance. For example, the cross-border cooperation between B.Duck and the palace culture of the Forbidden City shows the face of China's excellent traditional culture from an interesting and lovely new perspective, so as to carry forward China culture, show national self-confidence and identity, and condense symbolic generations' memories with the inside information of China culture.

from this, it can be seen that the fundamental reason why our generation of young people love the original IP of B.Duck is that its original designed products can best touch our hearts and understand what we want.