The new retail market has come, but some big companies that are not good at e-commerce genes have not fallen behind. But upstream. Some of them have different ideas. Most e-commerce platforms do so-called new retail or smart retail, which are based on the value of online and offline retail traffic. If you want to get the so-called new retail model, you must choose to completely embrace the platform and exclude competition; However, these large enterprises themselves do not control commercial users, but provide basic tools to help businesses get through online and offline, connect users and improve transaction efficiency. Regarding the future retail layout, everyone is talking about "people, goods and fields". Although the models of other big platforms are different, they all try to build "people, goods and fields" in different fields, and only they provide the underlying technical support, so that merchants and service providers can build their own scenes through innovation. Empowering users can also make profits for their own market development. Introduce several good model applications to you on the current market development. 1. Chain 2+ 1 mode This mode mainly faces two identities: agent and boss. The reward mechanism includes: direct promotion award, on-site award, peer award, helping fund, points exchange function, V3 identity package, dividend award, etc. You can customize the development according to your needs in the future. How to play this model: when each agent is promoted to the boss, he needs to leave two original seed users for his superiors according to the requirements of the platform, which is commonly known as the gratitude mechanism here. After being promoted to the boss authority, all the reward authorities in the reward mechanism can be unlocked. In particular, explain the auxiliary mechanism: regarding whether upgrading the boss status to retain superior personnel is active in market processing, you can enjoy full benefits after completing the platform setting task, those who fail to meet the standards only get 80% benefits, and the remaining 20% can be distributed after completion. Update version change function: according to the influence of auxiliary completion, change the active number and inactive number of the main market, quickly complete the setting conditions and obtain the residual income. V3 gift package purchase identity right: the platform sets exclusive gift packages for V2 identity, and a part of the income previously left to the superior market can be obtained by the platform. According to the continuous development and changes of the mixed reform market, some other versions of functions will be updated irregularly, or customized development will be carried out according to needs in the later period. Second, the national shopping model This model combines popular social e-commerce and shopping games in the market. Through a more humanized reward mechanism, the profit from product sales will be given to the users who participate in the group and users will be encouraged to participate. While sharing, it can also drive the sales of platform products and achieve a win-win effect. Activity rules: When the group joining activity reaches 10, people can join the group, and participating users can directly enjoy various reward mechanisms. You can get: 1. You can get products with corresponding prices or equivalent shopping coins, 2. You can get 100% of the shopping fund (commodity price), 3. You can unlock 5% of the shopping fund (if there is a shopping fund); 4. You can get 10% reward points (commodity price). If you don't win the prize, you can get: 1. The platform will fully refund your money for participating in the team battle; 2. You can get an advertising reward of 5% (commodity price); 3. You can unlock 5% of the purchase price (if there is a shopping fund). Not only can more people have the opportunity to buy limited-time preferential goods, but also can improve the repurchase rate of the platform and let users earn rich profits. Third, the community group buying model This new O2O retail model is based on the local community, and the group owner is generally the owner or treasure mother of the community entity. This part of the crowd has a high transaction rate, and the distribution method is: the group owner picks it up or delivers it to the door, and the customer is sticky; You can also use centralized distribution, reuse some materials, and the distribution cost will be reduced. Delivery is time-sensitive, and customers can receive their purchased goods in a short time. A new community consumption model is platform+merchant+head+platform distributor, which centrally manages and operates people's daily necessities in the same community. Around the mainstream consumption channel, community consumption presents a three-legged situation. 1. Various forms of community stores-selective shopping demand 2. B2C e-commerce-instant shopping demand 3. Community group buying-semi-planned demand advantage: 1. Fast cash flow, fixed sales, zero inventory and low loss. "Pre-sale+group purchase" mode, pre-sale collection, no capital turnover pressure, flexible and convenient operation. Selling and purchasing according to orders can truly realize zero inventory and greatly reduce losses. 2. Save the store cost, cost-effective, convenient purchase order, purchase directly from the source, remove intermediate links, reduce logistics cost and loss in transit, reduce store rent, and optimize cost plan. Comply with the trend of consumption degradation, provide cost-effective products, and let users experience that good goods are not expensive. 3. Familiarity, high repurchase rate, rigid demand and rapid expansion. Commodity is a daily rigid demand with high repurchase rate. Through the WeChat ecosystem to operate and manage, share and realize fission communication, the volume is fast and the model can be copied, which is in line with the expectation of capital for multiple growth. 4. The platform cooperates with merchants and community stores to achieve mutual benefit and win-win results. Platform centralized management, unified distribution of goods and orders. Merchants provide original orders, and community stores only need to get commissions by selling goods. Community stores can bring traffic to community stores (with physical stores) while receiving commissions, and community stores can bring platform members to businesses to achieve mutual benefit and win-win results. 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