Three-party cooperation strives to achieve breakthroughs. Recently, Gome Retail, Shenzhen Investment Control Capital Co., Ltd. (hereinafter referred to as "Shenzhen Investment Control Capital") and Shenzhen Eternal Asia Supply Chain Co., Ltd. (hereinafter referred to as "Eternal Asia") *** signed a three-party strategy

In the cooperation framework agreement, the three parties will give full play to their respective advantages to build full-link integrated service capabilities from production, brand incubation, brand operations, channel management, marketing management and terminal sales to create a flat, exclusive and decentralized service.

A strategic platform for large consumption ecology.

It can be said that the strategic cooperation between these three companies is a match made in heaven.

Gome is a retail giant with omni-channel and omni-scenario traffic resources, as well as considerable exclusive resources in the supply chain; Eternal Asia is a consumer supply chain company with control over many source suppliers and channels and rich experience in the industry;

Shenzhen Investment Holdings Capital is an investment company with a state-owned background and strong financial strength.

After the three are combined, the imagination space is very large.

In recent years, the overall retail market has been under great pressure. The fundamental reason is that the consumer market has developed rapidly and mass consumption patterns have changed.

Industry practitioners know that if we continue to conduct business according to the old model of the past, the road will become narrower and narrower, and it is imperative to explore new business models.

And facts have repeatedly proven that only by complementing resources with different advantages can a win-win situation be achieved.

This is the case for the tripartite cooperation strategic framework agreement signed by Gome this time.

Complementary advantages target big consumption. Gome Retail has nearly 4,000 offline stores, covering more than 1,300 cities and towns, and is a well-deserved offline retail giant.

In the past decade or so, under the impact of e-commerce, Gome has also established its own online business. From Gome APP to "True Happiness" APP, every name change reflects the changes in online business.

From pure electrical appliance retailing to extending from electrical appliances to the "home·life" strategy around the home, to full category expansion to seize the mass retail market and build an all-scenario and all-channel retail platform, Gome has always been committed to improving its presence in the market.

The status and disruptive strength of the retail market.

In addition to accelerating the expansion of offline business, this year, as the "Home·Life" strategy enters the second stage, Gome has begun to devote itself to building online platforms, supply chain platforms, logistics platforms, big data & cloud platforms, and *enjoyment*

**Build six major platforms, and then create its own retail ecological closed loop. It has made great progress in retail informatization. It can be said that the shelf has been set up. If high-quality resources can be introduced to support it at this time, its upward height will be

is unpredictable.

The cooperation with Shenzhen Investment Capital and Eternal Asia is exactly in line with this development need of Gome.

Eternal Asia is the first listed supply chain company in China. As an integrated supply chain comprehensive operation service provider, it is committed to uniting the supply chain based on logistics, using the supply chain service platform as the carrier, and using the Internet as the best means of sharing.

Participants in each link build a supply chain business ecosystem with cross-border integration and comprehensive integration.

In other words, Eternal Asia does not only own a few individual supply chain enterprise resources, but is committed to integrating multi-party supply chain resources and carrying out consulting, IT, payment, settlement, industrial financing and other aspects in all aspects of the supply chain.

service.

There is no doubt that Gome's home appliance supply chain has absolute advantages. However, in order to expand into the broader retail market besides electrical appliances, Gome's supply chain still has a lot of room for development.

For example, "True Happiness", which captures the market based on its low prices, high-quality services and other characteristics, requires a very strong, efficient and stable supply chain support.

The addition of Eternal Asia has achieved the effect of 1+1 2 in supply chain strength.

34 years of deep cultivation in the retail industry have given Gome itself a strong supply chain strength. This time it joins forces with Eternal Asia, the two empower each other, and their power to speak in the supply chain will inevitably increase.

The goods that Gome obtains from its own supply chain can also be digested through Eternal Asia channels. The low inventory and high turnover model of Eternal Asia will further improve the efficiency of the supply chain, further accelerate the flow of goods, and make the circulation of goods faster and faster.

The faster, the better the benefits will be.

At the same time, the participation of Shenzhen Investment Capital has ensured the supply of funds required for this cooperation.

In the cooperation framework, Gome and Eternal Asia proposed to create a flat, shared, and decentralized large consumption ecological strategic platform and build "one center, one platform, one base, and one system."

Among them, Shenzhen Investment Capital can rely on its own capital layout to provide certain support for cooperation in all aspects.

It is reported that the three parties also agreed in the agreement to jointly establish a large consumer industry investment fund in the future to use capital to promote the industrial upgrading of Gome Retail and Eternal Asia in the large consumer field. From this point of view, this cooperation can be said to be the right time and the right place.

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