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Kneel for an article about the operation and management of British stadiums ~ ~ ~
British Sheffield Stadium: Seize the Olympic Opportunity and Build a Management Team.

Sheffield is the first sports city in Britain, and the headquarters of the British Sports Association is also located here. With a long history of sports, we now have two football clubs, and we have bought Chengdu Wuniu Team, which has become a sister city with Chengdu and has more extensive cooperation in many fields. Sheffield is also the venue of the World Snooker Championship, and the International Bowling Open is also held here.

Most of the sports facilities in this city were built for the World Universiade in 199 1 year. For example, Tanggu International Sports Stadium is the largest open-air stadium in Britain, which can accommodate 25,000 people. Pond Forge is now the training base for divers of the British Olympic team, attracting many excellent athletes to train here.

Sheffield International Stadium (SIV) is the largest sports, leisure and entertainment venue management company in Europe. The team was established to manage the venues left over from the 199 1 Sheffield Universiade. It belongs to the Sheffield City Trust and manages the large-scale sports, leisure and entertainment facilities in Sheffield 14. In a medium-sized European city with a population of only 500,000, it receives 4 million consumers every year and has an annual turnover of 20 million pounds. SIV has made remarkable achievements. SIV experts said that at present, the stadiums and gymnasiums managed by SIV are all invested by the government, and SIV has to negotiate the amount of financial subsidies with the government every year; SIV is responsible for the operation of venues, so that the venues can basically achieve the purpose of maintaining and increasing value, and complete the maintenance and expansion of the venues they operate; Enjoy preferential policies on venue operation tax; The remuneration of SIV CEO is determined by Sheffield City Foundation.

The Sheffield City Fund is managed by 12 directors, of which 6 directors are elected by members of the House of Commons representing voters, and the other 6 directors are elected by Sheffield Trade Union. The foundation is run by two parties: SIV and Sheffield City Government. Most of the activities of the foundation and the management of sports venues are entrusted to SIV through management contracts. SIV is also responsible for managing all subsidiaries of the Foundation. There are financial and management agreements between Sheffield City Government, the Foundation and SIV.

The objectives of the Sheffield City Fund are:

Provide venues and equipment for the leisure and social welfare of Sheffield citizens;

Enhance the physical fitness of Sheffield citizens;

Encourage the protection and utilization of artistic and historical buildings.

Objectives of Sheffield International Venue Management Group:

Attract more customers;

Tap personal potential;

Maximize economic influence;

Enhance the image of the city;

Undertake international and domestic sports, music and other activities, as well as business activities and community activities (more than 2000 times a year).

General situation of Sheffield Stadium management;

1. Venues are basically divided into two categories: one is a comprehensive training complex (similar to domestic training bases); One is the venue.

2. There are three main functions:

One is to rent it to professional sports teams for training (mainly national teams);

Second, open to the community and serve the public (including holding various training courses);

The third is to rent it to a national sports association for office.

In the process of venue construction, highlight key events (such as ball games suitable for national professional teams) and integrate (other sports, such as boxing, conferences, banquets, badminton, gyms, training, etc. ), the facilities are first-class (the standard venues and supporting facilities of international competitions, such as the bottom of swimming pools, can be lowered from 0 meters above the water surface to 2 meters below the water surface by water pressure), and the services are comprehensive (including catering and medical treatment, and all facilities are provided for the disabled). These venues are fully functional, but not luxurious.

3. Operation mode: The venue is owned by the British National Sports Organization, and the daily operation is entrusted to Sheffield International Venue Management Group.

4. Operation:

1) There are activities or events held in the competition hall every week, such as meetings, weddings, banquets, trainings, etc.

2) The gymnasium holds 30 ice hockey games and 20 other events every year, with more than 100 concerts every year.

3) Every week, 65,438+0,000 people come to the ice hockey gymnasium for training, of which 70% are women. The training courses are divided into 9 groups, with no less than 200,000 person-times of training and training throughout the year, and the daily opening hours exceed 1.7 hours.

5. Financial situation (taking the sports center as an example):

The construction of the venue is funded by the British government. The maintenance funds were jointly raised by British National Sports Organization, Yorkshire Sports Organization and Sheffield City Foundation, each accounting for one third, and allocated 450,000 pounds in the past three years.

Daily operating income includes sales income, performance, competition income and market development (selling shops, renting venues, conferences, exhibitions, banquets, etc.) of the venues. Among them, cultural performances (mainly concerts) account for the largest proportion of income, followed by sports competitions.

The Stadium Building in Sheffield, England: Grasping the Opportunity of the Games and Building the Management Organization

Sheffield is the first sports city in Britain, and the headquarters of the British Sports Association is also located here. It has a long history of sports, and now it has two football clubs and bought five of our cows.

The national Chengdu team, as a sister city with Chengdu, has more extensive cooperation on the court. Sheffield is still the venue of the World Snooker Championship, and the International Bowling Open is also held here.

Most of the sports facilities in this city were built by the Universiade. For example, Tanggu International Gymnasium is the largest open-air gymnasium in Britain, which can accommodate 25,000 people. Now Pomfoji is the training base for divers of the British Olympic team, attracting many excellent athletes to train here.

Sheffield International Building Management Agency (SIV for short) is the largest sports, leisure and entertainment building management company in Europe. Be Corp. was established in 199 1, and is affiliated to Sheffield City Trust. 14 manages large-scale sports, leisure and entertainment facilities in Sheffield. A city in Central Europe with a population of only 500,000, 20 million pounds of Sterling, and the achievement of 4 million consumers obtained by SIV, the annual turnover is remarkable. SIV experts said that the stadiums operated by SIV are all invested by the government, and SIV currently requires the amount of financial subsidies to be negotiated with the government every year; SIV is responsible for building management, so that the building can achieve the basic purpose of increasing value and maintaining value.

And complete the maintenance and expansion of the managed building; Enjoy preferential measures for building site management tax; The remuneration of SIV government chairman is determined by Sheffield City Foundation.

The Sheffield City Fund is managed by 12 directors, of whom 6 are elected by MPs representing constituencies and 6 by Sheffield Trade Union. The Foundation is managed by two methods: SIV and Sheffield City Government, both of which entrust most of the Foundation's activities and the management of sports venues to SIV to manage the contract. SIV is responsible for managing all branches of the Foundation, and Sheffield still owns the finance and manages the agreement between the municipal government, the Foundation and SIV.

Sheffield City Fund Objectives:

Provide luxury facilities for leisure and public welfare for Sheffield residents;

Enhance the physical fitness of Sheffield citizens;

Encourage the protection and utilization of art and historical buildings.

Management objectives of Sheffield Moral International Building:

Attract more customers;

Tap personal potential;

Maximize economic influence;

Improve the image of the city;

Hosting international and sports, music and other activities in China, as well as (more than 2000 times a year) business activities and companies using personal influence.

General situation of stadium building management in Sheffield;

1 The stadium complex is basically like two signs: a comprehensive training complex (similar training base in China); One is the stadium building. There are three main functions: renting to professional sports teams for training (mainly national teams); Second, open to the society and serve urban residents (including holding various training courses); The third is to rent it to a national sports association for office. Highlight the key projects in the building construction site (such as the ball game of the national professional stadium, which is suitable for tea and horse training), and take into account the comprehensive projects (such as boxing, exhibition, banquet, public fitness, badminton, gymnasium, training and other sports). ), first-class equipment (international competition standard space and supporting facilities, perfect service, such as swimming pool bottom can be lowered to 2 meters underwater by water pressure), 0 meters away from the water surface, (including catering and medical care, all facilities can be used by disabled people). This mansion embodies functionality, not luxury.

Operation mode: The building belongs to the British national sports organization, and the daily operation of Schaefer is entrusted to run and carry out business for the management organization of the German International Building. 4 Sports and office conditions: The building has 1) competitions or events every week, such as meetings, weddings, banquets and trainings. 2) The gymnasium holds 30 ice hockey games every year, and other games hold 20 games every year, exceeding 100 concerts. 3) There are 1000 people in the training building of the Ice Hockey Building every week, of which 70% are women. The training classes are divided into nine classes, and the number of people in training and training is less than 200,000 each year, and it is open every day for 17 hours.

5 Financial situation (taking indoor stadium as an example):

The building site is funded by the British government. It is jointly maintained by the British National Sports Organization, Yorkshire Sports Organization and Sheffield City Foundation, each of which accounts for one third, with a total allocation of nearly 450,000 pounds in three years. Daily activities and business include intangible income, performance, competitive intangible income and market development (sales business, rental of venues, conferences and exhibitions, banquets, etc.). Among them, cultural performances (mainly concerts) account for the largest proportion of intangible income, followed by sports competitions.