In the Internet age, scene marketing is becoming more and more frequent, and so are financial planners. Only when the financial planner is good at scene, can he better arouse the buzz of customers in the process of serving customers, thus promoting the order transaction rate. Then, in marketing, how should financial planners use scenarios to achieve perfect marketing?
What is scene marketing?
First of all, before using scenario marketing, we need to know what is a "scenario"? For a simple example, a group of friends are going to a party, and everyone is choosing where to eat. Naturally, they will want to inquire about the affordable restaurants nearby. This is a typical scene, and it can also generate a demand: where to eat. Similarly, in the financial industry, the biggest scenario is how to invest or what products to invest in.
"Field" is actually a psychological hint to conclude a transaction, which matches the positioning of customers with the matching of financial products/services. The concept of "field" is put forward in marketing elements. Field is the combination of scene and moment: customers have different psychological needs and financial needs in different life stages, living conditions, media contact, consumption scenes and social scenes. Only by grasping the scene demand of consumers and capturing the scene moment of their contact with brands can we realize the effective transaction of orders.
Why do financial planners use scenes for marketing?
First of all, with the rapid development of the Internet, low-quality offline marketing will gradually be replaced by online marketing, and offline marketing that focuses on comprehensive experience will bring a higher premium.
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