Brand value: determine brand name, set brand logo and interpretation, advertising language and interpretation, brand culture, brand story, etc. The determination of brand name should be both popular and meaningful, so that customers can remember it easily. Other aspects of production should be deeply rooted in people's hearts in order to occupy a favorable position in consumers' minds and convince consumers that we are trustworthy.
Interaction: Interaction with consumers is the focus of brand promotion activities. In the process of brand promotion, enterprises mainly aim at attracting consumers' participation or response. Successful promotion activities must be the most extensive form of consumer participation, and to attract a large number of consumers to participate, all procedures must be simplified so that consumers do not spend too much energy; As for the implementation, only the procedure is simple, easy to control, strong operability, proper operation and guaranteed effect.
Choose promotion channels:
1. Self-media marketing: such as Baijiahao, Penguin, Sohu, etc. , you can open your own account, publish the non-advertising content of the enterprise, and convey the cultural value of the enterprise.
2. Search engine optimization, through the optimization of websites, soft articles and other related search results pages, we can get an advantage ranking in the search results ranking, so that the positive information of the brand can be spread to users more easily.
3. Video marketing: Tik Tok, which everyone should know very well, and of course, Aauto Quicker, National Video, etc. All of them move product information into video clips in the form of creative video content, which will be absorbed by popularization, will not cause too many user groups to reject, and will be easily accepted by user groups.