1998, bampo (Banpo Decoration Family) opened its first genuine leather art handbag store in Yangjiaping Commercial Street, Chongqing.
200 1 May1,bampo (Banpo Decoration Family) brand went out of Chongqing and seized the commanding height of the top business circle in Southwest China: Chunxi Road Pedestrian Street. At the end of 200 1, bampo (Banpo Decoration Family) registered and established the China Affairs Center in Beijing, and joined the Madrid International Convention on Trademark Protection, enjoying the legal protection rights of brands in dozens of countries around the world.
At the beginning of 2003, bampo (Banpo Decoration Family) established its own exclusive production base in Guangzhou. Guangzhou Ruidie Leather Co., Ltd. was formally established as a manufacturer of Banpo Decoration Family brand in Chinese mainland. In June 5438+10 of the same year, bampo brand set up product design and research centers in Guangzhou and Hong Kong respectively.
From 2003 to 2006, during the four years, bampo (Banpo Decoration Family) Art Handbag Direct Store successively entered the golden business districts of more than ten national first-class cities such as Wuhan, Changsha, Kunming, Xi, Hefei, Nanjing, Suzhou, Hangzhou and Shanghai, and developed nearly 100 direct stores. At this point, the market strategic pattern along the Yangtze River has initially taken shape.
At the end of 2006, according to the needs of brand development, Banpo Decoration Family became the brand of China. The name of the store was officially confirmed as "Banpo Art Handbag Hall". And introduce brand strategy awareness within the enterprise. Initially implement the product premium strategy. Adjust the product structure. Make a systematic plan for the positioning and development direction of product style.
On October 20111010, Banpo (Banpo Decoration Family) officially released the quarterly magazine "Tolerance". The word "tolerance" originates from the brand mission of Banpo Decoration Family "to discover the beauty of art and tolerate women's hearts". The word "tolerance" is closely related to Banpo's products. Tolerance is a very important value in Banpo corporate culture, and tolerance is the great wisdom of life.
20 1 1 year 1 1 month "night of the elves-Banpo Banpo Decoration Family 20 12 New Product Launch Conference" was held in Kuanzhai Lane, Chengdu. More than 400 guests including Banpo VIP customers, business partners, well-known local artists and media representatives attended.
1October, 20 1 11Art Handbags-Banpo Decoration Family 20 1 1 National Investment Promotion Conference was held in Crowne Plaza Chengdu. More than 200 prospective customers and old franchisees from more than 20 provinces, municipalities and autonomous regions in China went to the wealth and wisdom feast. Although it was the first time in bampo's history, its artistry and professionalism won a full house applause, and more than 65,438+000 franchisees were successfully signed on site.
June 20 13, Banpo Decoration Family 20 14 "Suzhou Art Image" new product launch conference was held in Suzhou Wangshi Garden, attended by Suzhou Garden representatives, well-known media representatives and other guests.
Today, bampo brand has more than 300 franchise stores and 100 direct stores. Occupy the top business circle of first-and second-tier cities along the Yangtze River.