It is determined by its long brewing history, unique brewing technology, excellent internal quality, profound brewing culture, unparalleled role in China's political, diplomatic and economic life in history, traditional special position in China wine industry and other comprehensive factors. It is the result of the love of three generations of great men and the long-term market trials and cultivation.

maotai liquor is a typical maotai-flavor Daqu liquor with the most perfect style, so maotai-flavor liquor is also called maotai-flavor liquor. Its wine is bright and transparent, slightly yellow, with outstanding maotai flavor, intoxicating, not drinking in an open cup, full of fragrance, full of fragrance, leaving a bigger fragrance after drinking an empty cup, and lasting.

at first, the trademark of maotai liquor was printed with woodcut, and only the words "Kweichow Moutai" were written in regular script in a petal-shaped pattern. Later, it was changed to continuous history paper lead printing.

the special climate, water quality and unique brewing technology in maotai area have long been known by the ancients and added to the summary. "The Records of Zunyi Prefecture" in the light years of the Qing Dynasty reads: "Maotai liquor is made in Maotai Village in the west of Renhuai City, and Guizhou Province ranks first.