Powerful merchants are a new activity recently launched by Alibaba. After participating in this activity, you will have this bull's head logo, and the products will be marked with multiple bull's head icons on the search page. On June 5th, 2065438+June/KLOC-0, Alibaba website 1688 officially launched the "Powerful Merchants" project, announcing that it would reshape the market structure, focus on supporting powerful merchants and lead the transformation and upgrading of small and medium-sized enterprises.
This is another big move by Ali after Tmall adjusted the investment criteria, with the intention of reshaping the market structure. Its unique identity, traffic privileges and exclusive services will help small and medium-sized enterprises with real potential and strength to achieve rapid transformation and upgrading. Powerful merchants will promise to provide quality/delivery/replacement and other related strength guarantee services to better meet the needs of buyers from products to services and comprehensively enhance the service experience of buyers on the website.
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Powerful merchants have a certain enterprise scale, and they are outstanding among the original manufacturers, brand holders and brand agents in various industries, and can provide buyers with three distinctive guarantee services.
Exchange guarantee: powerful merchants can provide 7-day exchange service or 15-day exchange service, and 7-day exchange is the minimum requirement of exchange guarantee service.
Delivery guarantee: standardize the delivery service to ensure that the seller delivers the goods within the agreed time. At the same time, use rookie online logistics to make the logistics information online, set compensation standards for logistics problems such as small number of pieces, damage and delayed arrival in the logistics process, and pay in advance.
Quality assurance: including material assurance and basic quality assurance services. The third-party quality inspection organization designated by the government will carry out sample storage, quality inspection and sampling inspection, and establish an effective channel to solve quality disputes, so as to improve the product quality of the platform.