As one of the top ten festivals in Qingdao, the Qingdao Beizhai Cherry Festival has been successfully held for 17 times since 1996 and has become the leader of eco-tourism in Beizhai Street. From the initial private sponsorship, it has developed As of today, it is hosted by Qingdao Morning Post and Laoshan District Government. There are 120,000 cherries in Beizhai Street, including 80,000 fruit-bearing trees, with a planting area of ??133 hectares and a total cherry output of 320 tons. Over the past five years, the scale of the Cherry Festival has grown from small to large, and its influence has grown from weak to strong. The number of domestic and foreign tourists participating has increased year by year, its popularity has continued to increase, and it has achieved good economic and social benefits. In 2000, the fifth Qingdao Beizhai Cherry Festival was large-scale, rich in content, active and participatory, and experienced unprecedented prosperity. It received 100,000 tourists, an increase of 25% over the previous year, and total revenue reached 3.12 million. Yuan. The successful holding of the Cherry Festival has driven the rapid development of the tertiary industry. The turnover of 52 restaurants registered in the whole street reached 1.76 million yuan. The turnover of 42 listed Shanlirenjia Farm Banquets reached 430,000 yuan. The Beizhai Farm Banquet has a registered trademark. , becoming a bright brand in Qingdao's catering service industry. With the Cherry Festival as the leader, many high-quality agricultural parks as a whole have unified planning, unified publicity, and brand strategy, which has improved the visibility of Beizhai's ecological agriculture and tourism agriculture, and made Beizhai's ecological agricultural tourism starting from the Cherry Festival. It lasted until late autumn, driving and promoting the booming development of the tertiary industry. In 2000, the added value of the tertiary industry reached 66 million yuan, an increase of 27% over 1999.
Red cherries make the people rich. Beizhai is known as the "hometown of cherries in China". In the past, it was only used as agricultural products, and the price per catty was only 20 to 30 cents. Today, the annual Cherry Festival attracts tourists from all over to pick and taste cherries. The added value of cherries has greatly increased, and the price has increased more than 30 times. Laoshan District uses cherries as a medium to develop tourism by holding festivals and realizing the organic integration of modern agriculture and tourism industries. From the past when agricultural products were "raised in a boudoir and no one recognized them" to today's "small cherries hand-in-hand tourism", Laoshan District has pushed the integration of the primary industry and the tertiary industry to a higher level. Liu Zhifeng, deputy director of the Propaganda Department of the Laoshan District Committee, said.
Guarding the back garden of Qingdao, Beizhai strives to refine and expand the 1.5 industry, extending the one-month festival into a year-round nostalgic and agricultural experience tour. Liu Qiang, Secretary of the Party Working Committee of Beizhai Street, said: Beizhai’s development idea is to promote ecological tourism through efficient agriculture and make the 1.5 story bigger.
The tens of millions of projects that are gradually taking shape in Beizhai are also based on this idea: ten are ten high-quality demonstration gardens including Dalao Cherry Orchard, one hundred are 100 acres of selenium-rich apple orchards, Qianze refers to another more expensive and petty bourgeois fruit---blueberry, and Wan refers to Beizhai's historical tradition: cherry cultivation. Dalao Cherry Orchard was established in 1995. In 2000, 23,000 cherry varieties of 17 varieties from 6 countries including Italy, Ukraine, the United States, Canada, and Japan were introduced. After all these new varieties enter the fruiting period, the cherries will reach their maturity stage. Extended from the current half month to one and a half months. 3,000 large cherries have been grafted and transformed, and there is a 2-hectare nursery. A 2-kilometer mountain-ringing road and a 2,500-meter section road have been built, and the basic supporting facilities are improving day by day. It has initially established an image of an eco-tourism and sightseeing agricultural park with smooth access, complete facilities, beautiful environment, fruit production in three seasons, and strong attractiveness with great radiation power. This year, it opened to the public for the first time during the Cherry Festival and received nearly 100,000 tourists. Eventually, a tourist orchard integrating product benefits and resources will be built, providing a good environment for the Beizhai Cherry Festival.
This year tourists can visit the leisure and sightseeing agricultural industry belt between Hualou and Beijiushui scenic spots. The key entertainment targets are Beitou, Dalao, Dongwuyi Lane and Xiwuyi Xiang, Liangquan and Bijia 6 communities.
Liu Qiang said that Beitou Community focuses on building a farm paradise that reflects farming culture and farm production and living scenes; Dalao Community focuses on developing high-quality cherry orchards; Liangquan Community explores the use of idle buildings in old villages to vigorously develop folk leisure and vacation industries; Dongwuyi Community Xiwuyixiang and Xiwuyixiang communities make use of relatively abundant land resources to develop flower planting and tourism; Bijia community focuses on blueberry planting and builds a unique Laoshan Blueberry Garden. Each characteristic park is connected to form a tourism industry belt, which is connected with Hualou Perfectly connected with the two major scenic spots of Beijiushui, the agricultural park and the two major scenic spots jointly build the framework of Beizhai tourism.
When Beizhai’s infrastructure catches up, there will be no need to worry about tourists not coming to play. As soon as tourists arrive at Beizhai, they never want to return. Wang Dedong said.
Beizhai's service is paramount - visiting the park, tasting cherries, and making the road easier. Beizhai Street has increased infrastructure construction to further improve the environment of the park, and has renovated some roads in the cherry orchards under its jurisdiction to facilitate citizens' visits to the park. At the same time, Beizhai Street recommended 10 high-quality cherry gardens to the general public and tourists for citizens to choose. In terms of road transportation, Beizhai Street has set up temporary parking lots in seven communities: Beijian, Zhougezhuang, Xiage, Qiyu, Huayang, Lanjiazhuang, and Huiliu, solving the problem of parking difficulties for citizens. There are free shuttle buses in the three communities of Gezhuang, Xiage and Huiliu. Visitors can take the bus to the Cherry Park where they want to go. On sections with heavy traffic and many citizens, Beizhai Street coordinated with the Laoshan District Traffic Police Department to arrange police forces to ensure smooth roads.
After the 15th Qingdao Beizhai Cherry Festival opened on May 28, 2010, Beizhai became a good place for people to meet for an outing. The cherries are red, the tourists are smiling, and the people are happy! As of June 6, the 15th Qingdao Beizhai Cherry Festival had more than 520,000 visitors, sold more than 3.8 million kilograms of cherries, and generated revenue of nearly 35 million yuan. The special delicacies are more abundant. In order to welcome the arrival of tourists, Beizhai Street invited national food experts to select 24 star-rated farm banquets and 30 special dishes to provide tourists with thoughtful catering services. Sophora japonica, grasshopper, Laoshan ginseng, grass carp, potato... a variety of special delicacies for citizens and friends to enjoy. At the same time, there are also Laoshan tea, blueberries, wild vegetables, mountain eggs and other agricultural products produced by Han Xuechun, Blueberry Biotechnology Company, Wanli Jiangshan Game Company and other enterprises for citizens to purchase.
The activities have more content and are more interesting. The Beizhai Cherry Festival has added many special activities this year, including 6 interesting cultural activities (Beizhai Cherry——Heroes’ Challenge (Romantic Appointment), Cherry Blossom Appreciation in the Cherry Garden, Mountain Climbing Capture the Flag Competition, Cherry Blossom Tasting in the Cherry Garden, Treasure Hunt The 10 theme activity days (including music, cherry blossom viewing, chicken driving, farmhouse entertainment, peninsula love, and photography competition) add more fun and color to the Beizhai Cherry Festival. Citizens can also participate in the Beizhai Cherry Festival by collecting newspaper flowers and have the opportunity to win Expo tickets.