On December 26, 1990, Suning Appliance Group started its business

In 1993, the air-conditioning war against eight major state-owned shopping malls made Suning stand out in the business war and performed a thought-provoking story. Suning Phenomenon In 1994, Suning ranked first in the country's air-conditioning sales with annual sales of 560 million. In 1996, the headquarters of Suning Electric Group moved to No. 2 Dingjiaqiao, Hunan Road, Nanjing Asia Business District, and built the country's largest professional air-conditioning shopping mall. In 1996, Yangzhou Suning was listed. , Suning's first chain store in the country was established in 1997. Suning Appliance Group invested 30 million yuan to acquire 36 acres of land to build Suning after-sales center and logistics center

In 1998, Suning won the only famous service trademark in Jiangsu Province

In 1999, China Electrical Appliances Network was launched

In 1999, Suning Appliance Building was successfully opened, and Suning entered overseas markets and comprehensive electrical appliance circulation field. In 2000, the tenth anniversary of the establishment of Suning Appliance Group, Suning implemented the second Entrepreneurial strategy to promote national electrical appliance chain operations. In June 2001, Suning Appliance Chain Group Co., Ltd. was approved for establishment. In December 2001, Suning won the title of China's Most Influential Enterprise. In 2002, with annual sales of more than 6 billion yuan, tax revenue of over 100 million yuan, and tens of thousands of employees, Suning became the first large-scale private enterprise supported by the Jiangsu Provincial Government. In 2002, it was awarded the title of "China Famous Commercial Brand Enterprise" by the China Chamber of Commerce. In October 2002, the first phase of the 1200 Project was launched, and the recruitment of 1,200 college students laid a human resource foundation for the rapid development of the group. In October 2002, Suning opened six stores in five cities including Beijing, Shanghai, Chongqing, Ningbo and Changzhou on the same day, achieving great success. In September 2002, Suning held a color TV summit in Nanjing and placed an order of 1 billion yuan to purchase color TVs, attracting national attention. In 2003, the Information System Center established a nationwide VOIP system. On March 15, 2003, Suning Appliance Shanxi Road Store, Asia's largest single professional electrical comprehensive shopping mall with the most comprehensive variety, opened. In May 2003, Suning donated 5.6 million yuan to the prevention and control of SARS. In August 2003, the Shenzhen Luohu store, the last air-conditioning specialty store in the Chinese market, closed. Suning exited the historical stage of air-conditioning specialty stores and fully entered into 3C operation. Store construction model of a core large-scale comprehensive electrical appliance chain store In November 2003, the second phase of the 1200 project was launched, recruiting graduates, undergraduates, and college students. In December 2003, the Suning Appliance Group Committee of the Communist Party of China was established. In March 2004, Suning Appliance Xinjiekoujia store was successfully upgraded to a 3C store. In March 2004, the 100 store manager project was officially launched, laying the foundation for talent training and reserve for chain development. In April 2004, Suning successfully held the 2004 Air Conditioning Industry Forum in Guangzhou. In June 2004, in the list of China's 500 most valuable brands assessed by the World Brand Laboratory, the company's brand value was assessed at 6.362 billion, ranking 78th. position, surpassing many domestic peers in one fell swoop and becoming the number one electrical appliance chain brand in China. On July 21, 2004, Suning Appliance Chain Group Co., Ltd. was officially listed on the Shenzhen Stock Exchange. In September 2004, Suning successfully held the 2004 China Flat-panel TV Development Forum in Beijing. On October 1, 2004, the total number of large-scale direct-operated 3C chain stores of the group exceeded 100. In November 2004, the third phase of Project 1200 was launched and has now been fully integrated into Suning's management system.

Top Ten Figures in China's Private Economy in 2005

On May 1, 2005, Suning opened 22 stores in one day across the country, setting a single store opening record in the home appliance chain industry< /p>

In March 2005, Suning launched the 5315 service project

In July 2005, Suning opened two stores in Wuhan, taking the lead in completing the layout of the first-level key cities in the country. In August 2005, Suning Shanghai successfully held the 2005 China Flat-panel TV Development Forum. In August 2005, Suning's share-trading reform plan was voted through, entering the G-share era

In September 2005, Suning's VI system was fully upgraded

In September 2005, Suning sponsored Suning Appliance's "The Same Song" concert in Nanjing to celebrate the Tenth National Games. On October 1, 2005, Shanghai Suning Changning Road flagship store opened, creating a new business model of digital life, dream, and home. Model December 2005, Suning’s 15th anniversary celebration

On January 10, 2006, Zhang Jindong was honored

On February 28, 2006, 70,000 Suning employees became social work volunteers

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Suning 2006 China Air Conditioning Industry White Paper on March 5, 2006

On March 16, 2006, 32 major industry giants jointly signed the three-guarantee regulations for flat-panel TVs in Nanjing. Suning on March 25, 2006 Successfully held the China Industrial Design Oscar. On March 30, 2006, Suning Appliances formed an alliance with Zhongshu Media to launch CCTV high-definition signal for the first time.

On April 11, 2006, Suning SAPERP went online. Press release

2006 Unveiled the e+ strategy on June 14, 2006, and greatly improved the product strategy of Suning Information Home Appliances. Be a responsible corporate citizen on July 21, 2006 - Exclusive interview with Zhang Jindong, Chairman of Suning Appliances

August 2006 Suning on the 3rd: Building a century-old national service brand

On August 22, 2006, Suning Appliance won the award for the listed company with the most investment value

On September 12, 2006, Bank of Communications Suning co-branded credit card news

On September 17, 2006, Suning Eleven hit a new chain record and the 3C+ model will become the industry standard

On September 18, 2006, 52 Suning stores opened simultaneously during the National Day

< p>On September 24, 2006, Suning Eleven organized heavy troops to ensure Sunshine Four Degrees Service. On September 28, 2006, Suning Eleven launched its own national service 114. On October 20, 2006, Suning Appliance won the title of National Advanced Citizen in Employment and Social Security. November 2006 On November 7, Suning Chengxin ranked first in China's retail industry. On November 8, 2006, press release for the new book launch. On November 8, 2006, the list of the top 100 most reputable Chinese enterprises in 2006 was released. On November 14, 2006, the strategies of China Mobile and Suning were announced. Alliance formed. On November 20, 2006, Suning's four major flagship stores implemented a major 3C+ service upgrade. On November 24, 2006, the fifth phase of Suning's 1200 project was launched this week. The talent of the home appliance chain showed a three-high trend

November 2006 Suning-Haier Cooperation Press Release on the 29th

On November 29, 2006, Suning and Sina jointly organized the Oscars and formed an alliance with Canon to form the 2008 Big 3C Alliance. November 30, 2006, Canon strategically formed a strategic alliance with Suning Appliances for the 2008 Big 3C Digital The alliance surfaced on December 5, 2006. The list of popular entrepreneurs in 2006 was released——Suning Appliance Zhang Jindong was on the list. On December 8, 2006, Suning Appliance launched the Suning Sunshine Love China large-scale charity event in 2006. On December 17, Suning Appliance Chairman Zhang Jindong was elected as the 2006 CCTV Economic Figure of the Year. On December 21, 2006, Suning Appliance ranked among the top 20 most socially responsible companies

The Sunshine Train set off on December 25, 2006

On January 29, 2007, Suning won the 2006 Best Corporate Public Image Award. On March 1, 2007, Suning and Xueyuan (Beijing) Education Media Group jointly donated 200,000 yuan of books to Daxing Xingzhi School. Leading the 2007 Home Appliances Public Welfare List. On March 9, 2007, Nanjing Xinjiekou Store was awarded the Advanced Unit of No Counterfeit Products in 100,000 Stores. On March 24, 2007, the launch ceremony of the Hand in Hand Charity Donation Box and Suning Appliance 1+1 Sunshine Tour Anniversary Celebration On April 11, 2007, the Hurun Report announced the top 50 corporate social responsibility companies. Suning became the only company in the retail industry to be selected. On April 21, 2007, the first Digita

The opening of lSuning franchised store opened a new trend in home appliance consumption. On May 16, 2007, Hurun Report released the "2007 Hurun Brand List" in Shanghai. Suning Appliance ranked first in the brand list in the home appliance industry with a brand value of 12.5 billion. June 2007 On June 17, Suning joined hands with IBM to launch a five-year blue-depth plan to carry out close cooperation in the fields of enterprise management, application system development and IT management to help improve Suning's enterprise management and IT application levels. On June 22, 2007, Suning Appliances' brand value exceeded 400 Billion value of 40.225 billion. On July 5, 2007, Suning Appliance ranked first in the list of the top 100 private enterprises in Jiangsu. On July 16, 2007, Haier Group and Suning signed a specific ECR (Efficient Consumer Response) cooperation agreement, creating a new era for China's home appliance supply. Another innovative model revolution in the chain. On July 30, 2007, Suning teamed up with Jiangsu Mobile to build a new Suning online mobile terminal and signed a cooperation agreement to jointly expand mobile informatization applications in the home appliance retail industry

August 2007 On August 1, 2007, the launch of Suning's SAP-HR system became an epoch-making event in basic human resources operation management, enhancing the bottom-line value of the HR department. On August 2, 2007, the Chinese version of "Forbes" released the 2007 list of China's top companies, and Suning topped the list. On August 3, 2007, the 2006 list of most influential listed companies in China was announced. Our company was selected as one of the top ten most influential listed companies in China. On August 3, 2007, the world's most prestigious VISA international organization awarded the 2007 Best VISA Co-branded Card Award in the electrical appliance retail industry to the Bank of Communications Home Network Suning Appliance Credit Card, which was jointly designed and issued by our company and Bank of Communications. August 28, 2007 The Suning Group held the 2007 Suning Summer Large-scale Cultural Gala at the Nanjing Olympic Sports Center to achieve excellence and lead the industry. On September 1, 2007, the China Entrepreneurs Federation and the China Entrepreneurs Association released the list of the top 500 Chinese enterprises in 2007. Suning Appliance's ranking continued to rise, rising from 68th last year to 59th, and ranked third among private enterprises. . On September 12, 2007, the group held the 2007 China PC Industry Development Summit Forum and officially announced to increase the integration of computer channels, and proposed the goal of becoming the champion of China's PC retail sales channels in the 2007 sales year, becoming the first Chinese home appliance chain to announce its PC strategy. enterprise. On October 1, 2007, the group ushered in the grand opening of 20 new stores and 14 old stores. On October 20, 2007, the 300-acre Guangcai Suning Green Farm in Han Village, Gubai Town, Gaochun County, Nanjing, ushered in a bumper harvest. On October 11, 2007, the Group donated 5 million yuan to the Tsinghua University Education Foundation to establish the Tsinghua University Suning Appliance Research and Development Fund to support the development of humanities and social sciences at Tsinghua University and promote the management level of China's private economy. On November 20, 2007, the 10th Member Congress of the All-China Federation of Industry and Commerce (hereinafter referred to as the All-China Federation of Industry and Commerce) concluded successfully. The meeting elected the 10th Executive Committee of the All-China Federation of Industry and Commerce, and Group Chairman Zhang Jindong was elected as the Vice Chairman of the 10th All-China Federation of Industry and Commerce. In November 2007, our company won two awards from Beijing, the 2007 China Enterprise Management Outstanding Contribution Award and the Second China Chain Industry Outstanding Achievement Award, based on its outstanding performance in the 17 years since its establishment. Prior to this, at the two annual meetings in 2002 and 2006, the group's chairman Zhang Jindong and president Sun Weimin had also won the Chain Person of the Year Award twice respectively, becoming the company with the most awards for this award. On November 20, 2007, China Export & Credit Insurance Corporation and Suning Appliance held a grand signing ceremony of the "Memorandum of Cooperation" in Beijing. As a result, our company officially became the first internal insurance cooperation unit of China Sinosure in the domestic circulation industry. On November 20, 2007, Suning Appliance was awarded the 2007 China Outstanding Innovation Enterprise Award at the 7th IT Manager World Annual Conference jointly organized by World Economist Weekly magazine and Tsinghua University Technology Innovation Research Center.

Became the first company to unanimously pass the selection since its launch.

On December 12, 2007, Zhang Jindong, Chairman of Suning Appliance, discussed Made in China in Hong Kong. On December 20, 2007, our company won the honorary title of Nanjing’s first top ten charity enterprises. In February 2008, Suning Appliance donated 3.1 million yuan to disaster relief areas in Hunan. In May 2008, Suning Appliance took the lead in donating 5 million yuan to the disaster-stricken areas in Sichuan. In May 2008, Suning Appliance established a special fund of 1 million yuan for disaster relief for Sichuan employees

On May 1, 2008, 52 Suning stores opened simultaneously< /p>

On May 18, 2008, Suning Appliance Chairman Zhang Jindong personally donated 50 million yuan. From May 10 to July 12, 2008, Suning Appliance will join hands with the Amity Foundation to carry out a nationwide project called The 2008 Champion Classroom large-scale public welfare plan that delivers smiles and relays of love. On May 27, 2008, Chairman Zhang Jindong participated in the torch relay event as the 24th torchbearer in Nanjing. The 2008 "China's 100 Most Reputable Brands" ranking list exclusively compiled by the World Brand Value Laboratory was released on June 2 It was announced in Beijing that Suning Appliance was successfully shortlisted into the top 100 with a brand value of 42.337 billion yuan (ranked first in the industry at 40.225 billion yuan in 2007), ranking among the best in the entire home appliance industry, and has continued to be the number one commercial chain brand in China. On June 16, 2009, the World Brand Laboratory released the 2009 (sixth) "China's 500 Most Valuable Brands" list in Beijing. Suning ranked 16th on the overall list with a brand value of 45.538 billion yuan, once again ranking first in the home appliance chain industry's brand value list. In June 2009, Suning invested 57.3 million yuan to acquire 27.36% of the shares of Japanese electrical appliance chain retailer Laox, becoming its largest shareholder and appointing two directors, creating a maiden voyage for overseas mergers and acquisitions in China's home appliance chain industry. Although the value of the M&A transaction is not large, what is important is its strategic value. Suning completed its first overseas M&A training. On July 20, 2009, Suning Appliance celebrated its fifth anniversary of listing and officially released the 2008 "Corporate Responsibility Report" to the society. (referred to as CSR report). This is the first social responsibility report released by Suning Appliances and the first social responsibility report in China’s retail industry. Experts said that the release of this report marks that my country's retail industry has entered a mature period of actively fulfilling social responsibilities. On December 30, 2009, Suning Appliance held a media briefing in Nanjing and officially announced the acquisition of Citicall Retail Management Ltd. (Laser Company), one of the top three electrical appliance retail chains in Hong Kong, to kick off chain development in Hong Kong and plan to develop the chain within three years. Achieve a network layout of 50 stores and occupy more than 25% of the market share. This will be Suning's second successful merger and acquisition after taking control of LAOX, a long-established Japanese home appliance chain, in June. It also marks that Suning's internationalization has entered an in-depth development stage. On January 24, 2010, Suning Appliance launched the second generation of image spokespersons and announced endorsement agreements with first-line stars Huang Xiaoming and rising star Wang Luodan to convey Suning's brand appeal of doing something for happiness and further enhance Suning's brand affinity. On February 1, 2010, Suning.com, the e-commerce platform of Suning Appliance, was officially launched. We strive to make Suning.com occupy more than 20% of China's home appliance shopping market within three years and build it into China's largest 3C home appliance B2C website. On April 20, 2010, the "Special Program of Yushu Love Unbounded Earthquake Relief Large-Scale Fundraising Event" was held in Beijing. The fund-raising event attracted many companies and entertainment stars. At the party, Suning Appliance once again donated 10 million yuan to the disaster-stricken area in Yushu, Qinghai. Suning had already donated 5 million yuan to the disaster-stricken area immediately. So far, Suning has donated a total of 15 million yuan to the disaster-stricken area in Yushu, Qinghai.