Text: Why is it necessary to conduct a preliminary trademark approval announcement? If a trademark applied for registration passes the formal examination and substantive examination, the Trademark Office will make a preliminary review and make an announcement. The so-called preliminary approval does not mean approval of registration, but a necessary procedure for approval of registered trademarks stipulated in the Trademark Law. The external consequence is that the trademark has been initially approved and announced to the public. Preliminary approval means that the formal examination and substantive examination have come to an end, and it means that the examiner believes that the trademark registration application regulations comply with the provisions of the law. However, for the parties involved, the preliminary approval does not confer any rights. The acquisition of rights requires that no one raises any objection to the trademark three months after the preliminary approval announcement. Although the announcement of preliminary approval is not a declaration of rights, it is also of great significance. It is to announce the content of the application to the public, allow the public to raise objections to the registration application, thereby using the public's knowledge and opinions as a reference during the review, and The Trademark Office's review activities are placed under public supervision, making the review and registration of trademarks more fair, equitable and reasonable. The preliminary reviewer announcement is made on the Trademark Announcement. "Trademark Notice" is an official publication edited and published by the Trademark Office and specially used to publish the legal decisions made by the Trademark Office to the public. The content published in the preliminary trademark approval announcement is: preliminary approval number, application date, trademark, used goods and categories, applicant's name and address. If no one raises an objection within 3 months after the preliminary approval announcement is issued, the Trademark Office will approve the registration of the trademark and announce the registration decision; if there is an objection within 3 months, the Trademark Office will rule on the objection in accordance with the law. Trademark Notice