1. Li Ning
Established in 1990
Li Ning, one of the world's top ten sporting goods brands, was founded by Mr. Li Ning, the "Prince of Gymnastics" A professional sports brand that has always attached great importance to original design since its establishment, it has now become a world-class sports brand that is both fashionable and professional.
2. Xtep
Established in 1987
The marketing route has gained widespread trust from the public in China. As a national sports brand, Xtep won the exclusive sponsorship rights for the 10th National Games in 2005, bringing glory to domestic sports brands and greatly increasing its own popularity.
3. Anta
Established in 1991
After more than 20 years of development, the Anta brand has become China's leading sporting goods brand. It owns ANTA Kids, Fila China, Spandy, ANTA-NBA co-branded brands, etc., all of which are widely loved sports brands by the public.
4. 361°
Established in 2003
361°’s products include sports shoes, sportswear, children’s clothing, fashion and leisure and other categories, targeting Targeting the 18 to 30-year-old group, it has successfully left a good impression in the minds of the public. As a national sports brand, 361° is also enthusiastic about charity activities, donating shoes to more than 20,000 children in remote areas of China.
5. Peak
Foundation date: 1989
Peak has insisted on independent research and development and sales for more than 30 years. It is the first company in China's domestic sports industry to pass ISO9002 Quality certification system brand. Positioned as a series of basketball products, Peak has successfully occupied a place in various domestic mid-to-high-end basketball supplies markets.
6. Hongxing Erke
Established in 2000
Hongxing Erke not only has outstanding achievements in the field of Chinese tennis apparel, but has also been providing professional services to international tennis stars for a long time. tennis equipment. The micro-collar T-shirts and micro-running shoes launched by the brand are innovations in traditional stereotyped clothing, and are widely loved by the younger generation.
7. Huili Shoes
Established in 1927
Huili Shoes has a history of 93 years since its establishment. With its "classic, fashionable and professional "The brand connotation has always been deeply rooted in people's hearts for sports brands. Especially the incident of foreigners wearing Jai-Alai a few years ago has once again set off the trend of Jai-Alai, which has greatly enhanced the sense of national identity.
8. Jordan
Foundation date: 2000
The Jordan brand mainly produces basketball shoes, sports shoes, sportswear, etc., which not only meets the needs of basketball players and sports It meets the professional needs of enthusiasts and is more suitable for daily life. It is deeply loved by consumers, especially in second-tier cities in China.
9. Jinlaike
Established in 1991
The Jinlai brand integrates the production, sales and brand management of professional sports products, and has gradually developed into Diversified and fashionable development, actively engaged in the research and development of new technologies, the products are mainly sold in domestic supermarkets.
10. Guirenniao
Established in 1987
The Guirenniao brand was established in Chendai, Jinjiang, the famous "shoe capital". It is China's largest growing One of the fastest growing national sports brands, it has successively won honors such as China's Well-known Trademark and "College Students' Favorite Sports Brand".
How to choose sports shoes
1. Observe the material of the shoes
The most basic requirement for many people to choose sports shoes is to ensure their comfort. The material is naturally A level that cannot be ignored. There are various types of materials for sports shoes on the market now, and the upper and inner materials are also very different.
1. Upper material
Material advantages:
Sports shoe materials are used in a wider range than leather shoes and walking shoes. In addition to leather, artificial leather, and synthetic materials, the upper materials are used.
First-layer cowhide is often used as the upper material of sports shoes because of its soft texture, elasticity and glossy surface.
Purchasing suggestions:
You can check whether the pores on the cow leather surface are small. A good material must have a flat and soft appearance, and a solid and elastic texture when touched by hand. You can squeeze the leather surface hard, and small wrinkles will usually appear. Or you can also tell the quality of the material by looking at whether there are patterns and pores inherent in the leather on the surface.
2. Inner material
Material advantages:
The dermis is composed of connective tissue, which is located deep in the epidermis and connected downward to the subcutaneous tissue. This inner The material feels better on the feet after wearing it. Nowadays, the inner material of shoes also includes microfiber. This material has a soft texture, uniform texture and balanced elasticity. It is one of the best materials in artificial leather.
Purchasing suggestions:
Pigskin is thinner than cowhide and does not stretch as well as cowhide. Therefore, when worn on the feet, it is not only highly breathable but also non-slip. When purchasing, the easiest way is to touch it to see if it feels soft. If you want to choose a microfiber lining, you have to look at the stretchability.
2. Measure the thickness of the soles
The style determines the overall shape. Nowadays, sports shoes are not only designed with large flat soles, but also thick-soled sports shoes. It can be said that the styles created by flat-soled and thick-soled sneakers are also very different.
1. Flat soles
Advantages of flat soles:
The most important thing to pay attention to in sports shoes is the soles. The soft solid soles will be very light when walking. . However, in order to facilitate exercise and walking, many sports shoes are designed with a relatively wide forefoot. However, over time, it will cause the arch of the foot to deform. When purchasing, you should pay attention to the looseness of the shoes.
Purchasing suggestions:
The soles of current sports shoes are usually divided into three layers. Whether it is the insole close to the foot, the midsole, or the outsole, they all require our attention. part. Among them, the outsole should be made of wear-resistant materials to achieve durability and grip, so as to ensure the functionality and comfort of flat-soled sports shoes.
2. Thick soles
Advantages of thick soles:
From a broad perspective, thick-soled sports shoes are still the most popular. The biggest advantage is that the upper legs can elongate the body proportions and make your figure appear more slender and slender. In addition, the textured rubber structure of today's sports shoes is very smooth, breaking the bulky feeling of thick soles, and showing youthful vitality when worn on the feet.
Purchasing suggestions:
Shoes that are too thick will inevitably make people look cumbersome, especially for short girls who choose a pair that is too heavy. Sneakers will feel uncomfortable on your feet. It is best to choose soles of about 5cm, which can easily increase your height without making people feel that the shoes are bulky.
3. Look at the design highlights
Many people have a misunderstanding about sports shoes. They think that the design of sports shoes is very monotonous and the styles that can be created are also very single. But in major fashion weeks, models are not limited to high heels, but instead wear sneakers. In addition, the design of sports shoes now also incorporates more new elements, giving it a sense of trend.
1. Material splicing
Highlight analysis:
If you feel that sports shoes made of a single material are not flamboyant enough, then you might as well try sports shoes made of multiple materials. Bar. A variety of materials are spliced ??together on the shoe body. The entire upper is like an art painting, which is eye-catching just by looking at it. This splicing design can be on the side or the front.
Purchase Suggestions:
The splicing of materials is all reflected on the upper. If it is splicing between leathers, since the touch and texture of the surface are the same, it does not show anything new. feel. When purchasing, you can choose the splicing of leather and suede. Different materials are like the collision of different fashion elements. It is best to add sequins to the upper.
2. Color splicing
Highlight analysis:
Nowadays, sports shoes also use contrasting color designs.
Not only does it have splicing of similar colors, but it also has splicing of dark and bright colors, which gives people a visual impact and instantly enhances the layering of the sneakers by more than one degree. Walking on the street will definitely make you turn heads. Rate.
Purchasing suggestions:
When purchasing, it is best to use the occasion you attend as the basis for classification. Shoes with similar color splicing have a relatively more rigorous feel, which is very suitable for professionals and is also suitable for matching with professional attire. But if you are gathering with friends or going shopping, you can choose a bright color patchwork style.