selling counterfeit products, as its name implies, means selling fake and inferior products that are untrue or copied from other genuine products, which has a serious impact on consumers and society. Therefore, the state has severely cracked down on selling counterfeit products.

The specific punishment standards for selling counterfeit brand goods are as follows:

1. Selling counterfeit brand products does not constitute a crime, and administrative punishment shall be given: it shall be ordered to stop production and sales, and the products illegally produced and sold shall be confiscated, and the illegal income shall also be confiscated; If the circumstances are serious, the business license shall be revoked;

second, those who constitute a crime shall be investigated for criminal responsibility. Generally, the parties concerned shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention, and shall also or solely be fined not less than 5% but not more than 2 times the sales amount.

Relevant provisions of the Law of the People's Republic of China on the Protection of Consumers' Rights and Interests

Article 55 If a business operator commits fraud in providing goods or services, it shall increase the compensation for the losses it has suffered according to the requirements of consumers, and the amount of compensation shall be three times the price of the goods purchased or the cost of receiving services; If the amount of increased compensation is less than that of 5 yuan, it shall be 5 yuan. Where there are other provisions in the law, such provisions shall prevail.

if a business operator knowingly provides goods or services to consumers, causing death or serious damage to the health of consumers or other victims, the victims have the right to demand compensation from the business operator in accordance with the provisions of laws such as Articles 49 and 51 of this Law, and have the right to demand punitive damages less than twice the losses suffered.

I hope the above contents are helpful to you. If you have any questions, you can consult a professional lawyer.

Legal basis: Article 14 of the Criminal Law of the People's Republic of China

Producers and sellers who adulterate products, pass off fake products as genuine ones, pass off substandard products as qualified products, and the sales amount is more than 5, yuan but less than 2, yuan, shall be sentenced to fixed-term imprisonment of not more than two years or criminal detention, and shall also, or shall only, be fined not less than 5% but not more than two times the sales amount; If the sales amount is more than 2, yuan but less than 5, yuan, he shall be sentenced to fixed-term imprisonment of not less than two years but not more than seven years, and shall also be fined not less than 5% but not more than two times the sales amount; If the sales amount is more than 5, yuan but less than 2 million yuan, he shall be sentenced to fixed-term imprisonment of more than seven years, and shall also be fined more than 5% but less than two times the sales amount; If the sales amount is more than 2 million yuan, he shall be sentenced to fixed-term imprisonment of 15 years or life imprisonment, and shall also be fined more than 5% but less than 2 times the sales amount or his property shall be confiscated.

Article 214 of the Criminal Law of the People's Republic of China

Whoever knowingly sells goods with counterfeit registered trademarks, and the illegal income is relatively large or there are other serious circumstances, shall be sentenced to fixed-term imprisonment of not more than three years and shall also or only be fined; If the amount of illegal income is huge or there are other particularly serious circumstances, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than 1 years and shall also be fined.