Li Ning positioned the new logo as "Little Lion", a small lion full of strength, compact posture, slender tail, feet tightly sticking to the outline, full of movement, full of energy and self-confidence, bearing the mission of Li Ning brand "sports communication spirit", and positioning China consumers as standing at the forefront of global fashion, showing high fighting spirit and courage to challenge. Many fans of Li Ning also said that although it is a pity to replace the old logo, once you get used to the new logo, you will find its benefits: the new image is more sporty, and the overall texture is more youthful and passionate.

Li Ning is a professional sports brand founded by "Prince of gymnastics" Li Ning on 1990. Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly engaged in professional and leisure sports shoes, clothing, equipment and accessories of Li Ning brand. A huge retail distribution network and supply chain management system have been established in China, and the status of e-commerce has been continuously improved to build an e-commerce ecosystem. Li Ning Company was listed in Hong Kong in June 2004 (stock number: 0233 1. HK)。 By the end of 2020 10, the market value of Li Ning Company has exceeded 1000 billion Hong Kong dollars.