After a period of time, companies often change some information, such as business addresses. If you do not go through the trademark change procedures in time, it is easy to receive some documents from the Trademark Office, causing the trademark to be invalid. Trademarks that are difficult to register require reasonable maintenance in the future. So, what are the risks if the trademark is not changed in time?

1. Affects the authorization and transfer of trademark rights

When a company or individual transfers a trademark, the Trademark Office will check whether the trademark registration information and business license address and name are consistent. If found, If the company name and address of the trademark information are inconsistent, the Trademark Office will reject the application. You need to apply for a change before you can handle trademark transfer, authorization and other procedures.

2. Trademarks are at risk of revocation

Article 49 of the "Trademark Law": "In the process of using a registered trademark, the trademark registrant shall independently change the name and address of the registrant. or other registration matters, the district industrial and commercial administration department shall order it to make corrections within a time limit; if it does not make corrections within the time limit, the Trademark Office shall revoke its registered trademark. "The Trademark Office's regulations on trademark cancellation, the Trademark Office receives an application for cancellation of a trademark that has not been used for three years. , a notification will be sent to the trademark registrant. The notification address is based on the address provided by the trademark registrant. If the company has been transferred and cannot receive the notification (refund), the trademark registrant cannot provide evidence of trademark use during the certification period, and the Trademark Office will Cancellation of a Trademark (Notification of Cancellation of a Trademark).

3. Impact on trademark pledge review

The company is applying for bidding. Banks. When providing trademark pledge and other services, the trademark registration information should also be reviewed, such as names, etc. If the name is not changed in time, Address information will lead to inconsistency in material information and affect the subsequent application process.

4. Influence the entry of platforms or shopping malls

Enter e-commerce platforms such as Tmall, JD.com, and Suning require companies to provide trademark registration certificates, and the system will provide trademark information and business license names. Check the address. If the information is inconsistent, you will not be able to enter the mall or online platform, which will affect subsequent promotion.

5. Impact on trademark renewal

The trademark use period is 10 years, and should be renewed in time when the 10 years expires. At the time of renewal, the trademark information will be checked and any inconsistency between the trademark name and address may lead to failure of trademark renewal. The company will no longer have the trademark rights, which is not conducive to the long-term accumulation of brand effect.

6. Loss of review or defense opportunity

During the trademark application process, you may encounter a refusal to review or objection defense. If the registrant's trademark agency is unable to connect normally or provide agency services due to some reasons, the trademark will be invalid when the Trademark Office issues a notice to the agency. At this time, the agency must be changed.

After reading the many risks mentioned above, do you think it is important to change your trademark? If your business address has also changed accordingly, remember to go through the change procedures.