To enter Tmall International, Japanese products mainly require the following conditions

To enter Tmall International, they must have corporate entities with qualifications outside mainland China, possess overseas registered trademarks, and have overseas retail and other operations. Business-related qualifications and licenses, and good reputation and operating status abroad.

You need to be able to submit the registration documents of the main company that opens the store, the statement of the authorized representative of the main company that opens the store, the identity document of the authorized representative of the main company that opens the store, the overseas bank account opening certificate or bank statement of the main company that opens the store, The trademark registration certificate of the place where the brand originated, and if the main company of the store is not the trademark holder, an exclusive authorization letter issued by the trademark holder is also required.

Under the epidemic, outbound travel has been cut off, and imported consumption has accelerated online, which has accelerated the spillover effect of the CIIE on the Tmall International platform. In the past year, the number of new imported products on Tmall International has increased by 130% year-on-year, the number of new overseas brands since April has increased by 125% year-on-year, and the transaction volume has increased by 113% year-on-year. Alibaba's Tmall International transaction volume in the first fiscal quarter increased by more than 40% year-on-year, and the Chinese market has brought stable confidence to global brands. Alibaba is also steadily advancing the large import commitments made at the first CIIE. Since 2020, new measures have been continuously launched to accelerate investment and expand imports.