Packaging design refers to the selection of appropriate packaging materials and the use of ingenious craftsmanship to design the container structure and packaging beautification and decoration for packaged goods. From this we can see the three major elements of packaging design.

Shape elements

Shape elements are the appearance of the display surface of the product packaging, including the size, size and shape of the display surface. There are three types of forms we see in daily life, namely natural forms, artificial forms and accidental forms. But when we study the morphological composition of products, we must find a form that is suitable for any nature, that is, extract things with the same regularity and call them abstract forms.

The formal beauty rules of packaging appearance elements are mainly considered from the following eight aspects: the rules of symmetry and balance, the rules of stability and lightness, the rules of contrast and harmony, the rules of repetition and echo, the rules of rhythm and rhythm, comparison and The law of association, the law of proportion and scale, the law of unity and change.

Composition elements

Composition is a complete picture that arranges the trademarks, graphics, text and combinations on the product packaging display surface. The combination of these four aspects constitutes the overall effect of packaging and decoration. Product design composition elements such as trademarks, graphics, text and colors can be called excellent design works if they are used correctly, appropriately and beautifully.

Color design

Color design occupies an important position in packaging design. Color is an important factor in beautifying and highlighting a product. The use of packaging colors is closely related to the conception and composition of the entire picture design. Packaging colors require flatness and uniformity, which is a high-level summary of color filtering and refining. It is based on people's associations and color habits, and highly exaggerated and discolored is a means of packaging art. At the same time, the color of the packaging must also be restricted by technology, materials, uses, sales areas, etc.

Text design

Text is a symbol that conveys thoughts, exchanges feelings and information, and expresses a certain theme. The brand name, product name, description, advertising text, manufacturer, company or distribution unit on the product packaging reflect the essential content of the packaging. When designing packaging, these words must be considered as part of the overall packaging design.

The key points of text design in packaging and decoration design are:

The text content is concise, true, vivid, easy to read and easy to remember; the font design should reflect the characteristics, nature and usefulness of the product. It should be unique and have good recognition and aesthetic functions; the arrangement of text should be harmonious with the overall design style of the packaging.