Before 1988, Maotai Group applied for the registration of Laimao trademark, because it was still in the planned economy period, all liquor products were sold nationwide by state-owned sugar liquor companies at all levels through the strict mandatory plan of unified procurement and unified allocation by commercial departments. Therefore, Lai Mao wine has never appeared in the market.

With the opening of 1988 liquor market and Maotai Group's application for Lai Mao trademark, various Lai Mao appeared gradually.

According to my preliminary statistics of the market around 20 10, 2008-2009 is the peak period of Lai Mao wine market, with about 300 kinds of Lai Mao wine with trademarks such as Lai Yongchu, Lai Guishan, Lai Shijia and Grandpa, and different manufacturers. After that, the variety of products decreased.

There are two reasons for this market confusion:

1. The trademark ownership of Lai Mao is unknown. There has been no conclusion for 26 years, and it has been spinning in the process of examination, ruling, revocation, reapplication, review, ruling and prosecution, which objectively leads to the failure to confirm the Lai Mao trademark.

Because it can't be registered, theoretically, as long as it doesn't appear as a trademark with "R", all wineries in Maotai Town put other registered trademark names on the product wine label, and the product name is Lai Mao Liquor, which is feasible and not illegal. Therefore, all kinds of liquor production enterprises produce "* *" brand Laimao liquor in the name of other registered trademarks, which greatly plays a marginal role.

Second, after 2006, with the rapid development of liquor market, especially the maotai-flavor liquor fever brought by the soaring price of maotai, various institutional capital and commercial capital poured into maotai town. When you don't have the strength to build your own brand, taking the edge ball route and using the name of Lai Mao wine has become the least risky market development choice.

Secondly: On March 5, 20 14, Maotai Group issued a statement that the trademark "Lai Mao" is its exclusive ownership, and Maotai Group will investigate the legal liability for trademark infringement of "Lai Mao" according to law. The effective date of the trademark "Lai Mao" is March 28th, 20 14. At this point, the problem of the trademark ownership of "Lai Mao", which has been troublesome for nearly 10 years, has been settled.

Conclusion: One is "Lai Mao" produced by regular manufacturers. Please check whether there is a factory name, address, inspection standard, etc. On the box and bottle. If there is, it falls into this category. If not, it belongs to the second type: forgery.