To successfully design a good trademark, you must first fully understand the requirements of the demander. Under the premise of early communication, preparation is crucial. The following are some personal experiences for reference.
1. First, you must understand the relevant connotations of the trademark, such as corporate philosophy, corporate culture, and product features, and then collect and organize relevant materials.
2. Determine the overall concept and style. After mastering the connotation of the trademark, it is time to elaborate on the meaning. Trademark is a means of visual communication, allowing graphics and colors to reflect a certain meaning, which is the primary function of a trademark. Once you have the idea, the next step is to determine the style, whether to use letter distortion, cartoon graphics, or graphic simplification, etc.
3. After the conceptual style is determined, try to use different shapes and colors to express it. This stage is carried out based on the preliminary work, and can be combined with the collected materials to integrate the meaning and style.
Fourth, finalization, after repeated deliberation is the finalization stage, where the advantages and disadvantages of each plan are constantly compared, and the most appropriate plan is finally selected. After further improvement, the final draft is made.
You need to pay attention to several characteristics of trademarks: novelty, visual impact, and bright colors. Be sure to keep graphics and colors simple, and try not to use more than three colors.
1. Simple
A simple logo will be easier to recognize, have wider applications, and be easier to remember. A good logo often has some unexpected and unique qualities without being particularly exaggerated.
2. Remember
Following the simple principle is to make people remember. An effective logo design should be easy to remember, and a moderately simple logo can often meet this principle.
3. Eternity
A good logo should be eternal, which means it can withstand the test of time. Can the logo you make be effective in ten, twenty, or fifty years?
4. Universal
A good logo should be applicable to various media and applications. Therefore, the logo should be designed in vector format to ensure that it can be scaled to any size. The logo must also be able to be used in a single color.
5. Appropriateness
The logo should have an appropriate positioning based on its intended purpose. For example, if you are designing a logo for a toy store, it would be appropriate to use a font and body color that are popular with children. This choice is inappropriate for law firms.
When choosing a trademark, you need to consider the following points:
1. Legality
my country’s trademark law and the trademark laws of other countries around the world, including the Paris Convention for the Protection of Industrial Property Including, there are prohibition regulations on trademarks. If they are only used and registered in our country, they must comply with the provisions of our country’s trademark law. If the product is to be exported abroad, the trademark must be used and registered abroad, and it must also comply with the provisions of foreign trademark laws. .
2. It must conform to folk customs, folk customs and national habits
Trademarks must cater to the tastes of consumers, and must not use words or graphics that consumers are taboo about as trademarks. For example, owl is taboo in many places in my country. If you use the owl trademark on goods, then these goods will definitely not be sold in these taboo areas. In addition, a trademark that is suitable in our country may not be suitable in another country because the customs and habits of each country are different. Therefore, when companies choose a trademark, they must consider ethnic factors.
3. The trademark must be consistent with the characteristics of the goods or services used
Each product has its own characteristics and uses, so when choosing a trademark, you must consider these characteristics and usage to avoid adverse effects. For example, if a trademark is very appropriate for pesticides, it cannot be used for food. "Dimethane" is a good suggestive label for a pesticide and should never be used on beverages.
4. Originality
Originality means that the trademark design must be creative, novel and original. Only through originality can we produce amazing works, create attractive trademarks, and then develop into well-known trademarks. Kodak, Sony, Mercedes-Benz and Haier are all original trademarks.
Many companies in our country are accustomed to choosing flowers, birds, insects, mountains, rivers and trees, cultural relics, birds and animals as trademarks, such as dragons, phoenixes, the Great Wall, etc., which lack innovation, cannot be attractive, and cannot meet the requirements of a good trademark. There are conditions.
A logo is a mark that indicates the characteristics of something, such as Gintama Shinpachi-chan’s glasses, McDonald’s M, or Nike’s check mark. It refers to something that people immediately think of when the brand is mentioned. .
The central idea of ??a good trademark design must be to remove all soybean residues and retain the most nutritious things, just like extracting a drop of oil.
On the basis of adhering to this idea, we should develop it under a large framework based on industry characteristics, product application scenarios, national culture, etc.
Further implementation, such as combining your own slogan, highlights of the trademark name, your own philosophy, etc., so that the trademark can better reflect your business philosophy.
The last step is design expression, how to make your brand name the most concise and intuitive for people to remember. How to make the LOGO more malleable and suitable for all communication media.
A good LOGO must be simple but not simple. Unforgettable! The following is one of my design cases
Trademarks are totems. In ancient times when there was no language, totems contained reverence for the world and expression of one's inner self. Totems have contained the cultural characteristics of a tribe, a nation, and a country since ancient times, and have infinite energy. It allows people to have the same goals and inspire the longing in their hearts to exist. A trademark like this represents a kind of spiritual sustenance and inner belief of an enterprise. With the changes of the times, totems are nothing more than simplifying the complex, but the core soul still exists. It's just different forms of sublimation. Totem is the DNA of culture. A symbol of strength.
The most important thing for a good trademark design is the trademark name. If it is a company itself, it needs to take into account the attributes of the industry, its own characteristics, and the environment. The name should be clear and prominent, simple and easy to understand. Nowadays, trademarks have reached the third generation. For example, if you call a name like a chicken, you will never forget it once you see it, and you will know what it does at a glance. The brand name definitely occupies the dominant position of the trademark. If you are a designer and the client has provided a name, then you need to understand the client's corporate culture and industry attributes in detail, including some major events. In short, the more comprehensive the better, focus on the key points, and do not blindly pursue gorgeous graphic styles. Nowadays, trademarks have gradually moved from graphics to internationalization, and trademarks with pure Chinese characters and pure English have been chosen by more large companies. Therefore, a good trademark must consider many factors. Looking more at the design process and ideas of experts will be of great help to you. Thank you
For the creativity of the logo, my insights come from life. I extract a certain aspect of myself from life to make people scream, have an association, and want to eat a delicious food. Let it have more aftertaste, deepen the impression of the logo, and sense a unique taste with endless aftertaste. , introducing the core concepts of the enterprise from life, region, humanities, industry attributes, etc., so that it can be integrated into one, with unique brand personality, relevance, and exclusivity, and have an intuitive understanding of the logo, leaving a deep impression. Easy to disseminate and promote.
This proposition is too big, and there are many good standards. I think what you are asking about should be the standards that are generally recognized by the public. Good does not mean that everyone likes it. As long as more than 50% of the audience approves, it can actually be regarded as relatively good. Designed.
I think good design must first meet the needs of customers. The customer is God. If she says you are good, then it is good. No matter how good your design is, if customers don’t buy it, it will be a failure; secondly, it must satisfy the design. The basic principle is that the color, composition, and meaning should not be too unusual, just be normal. The main thing is creativity. Good creativity makes people shine and turns decay into magic.
1: To put it simply, the trademark you design must be consistent with the product. For example, if you design a barber shop with a pair of chopsticks and a bowl on its logo, it would not be appropriate to design an airplane with your car logo.
2: When designing, give more consideration to product elements, such as function, name, manufacturer, regional characteristics, and company culture. It must be in line with the aesthetics. For example, for a hotel logo, you must design it in a poop style. This is not easy to do.
3: Work hard on aesthetics, visual communication, and visual effects. People won't find it ugly at first glance. If they know what you do and it is easy to remember, it will be perfect. The trademark will not be too complicated.
To successfully design a good trademark, you must first fully understand the requirements of the demander. Under the premise of early communication, preparation is crucial. The following are some personal experiences for reference.
1. First, you must understand the relevant connotations of the trademark, such as corporate philosophy, corporate culture, and product features, and then collect and organize relevant materials.
2. Determine the overall concept and style. After mastering the connotation of the trademark, it is time to elaborate on the meaning. Trademark is a means of visual communication, allowing graphics and colors to reflect a certain meaning, which is the primary function of a trademark. Once you have the idea, the next step is to determine the style, whether to use letter distortion, cartoon graphics, or graphic simplification, etc.
3. After the conceptual style is determined, try to use different shapes and colors to express it. This stage is carried out based on the preliminary work, and can be combined with the collected materials to integrate the meaning and style.
Fourth, finalization, after repeated deliberation is the finalization stage, where the advantages and disadvantages of each plan are constantly compared, and the most appropriate plan is finally selected. After further improvement, the final draft is made.
You need to pay attention to several characteristics of trademarks: novelty, visual impact, and bright colors. Be sure to keep graphics and colors simple, and try not to use more than three colors.
The above is my experience, I hope it can help you.
First, your brand logo or logo needs to be in line with your corporate culture, brand positioning, corporate characteristics and other corporate image symbols, so that consumers or customers can immediately connect with your corporate culture, Enterprise products are related to each other, so that all people can naturally associate with your enterprise and products.
Second, your brand logo or logo design must not only have a certain corporate cultural connotation, but also be concise and clear, allowing consumers to recognize your trademark logo or logo as quickly as possible. In the future, only in this way can it withstand the baptism of time without falling out of date. Just like the Nike trademark logo or logo, it is just a hook, concise and clear, and meaningful with the connotation of the company. It is a successful trademark logo or logo that will remain unchanged for a hundred years. This is why many domestic companies frequently change their trademarks if their logos or logos are not well designed. Only by having rich corporate cultural connotations and being simple and clear can brand logos or logos not be changed.
Third, the usability of the trademark logo or logo is flexible. A successful trademark logo or logo can be used flexibly in various ways, from large to small, in various application sizes. They are all in line. From different picture objects, there is a strong space for expression, and the combination is flexible, exquisite and beautiful.
Fourth, the use of color standards, because when a trademark logo or logo is promoted to the outside world, it will encounter different pictures and different colors, so the trademark logo or logo must be suitable for the visual appearance of the promotion. Aesthetic, standardized and applied.