Baigou began to enter an important period of "brand management".
When the Baigou New Town Party Committee and the government were studying and formulating the Baigou development plan, they listed the creation of a brand market as the primary content of rectifying and standardizing the market economic order, and as an important idea to achieve leap-forward development. On the one hand, we organize enterprises, merchants and government cadres to go out for study and inspection, and make everyone truly feel from comparison and contrast: brand is the access card to the modern market, and it is the letter of credit to win consumer purchases. Maintaining the image of the brand is the key to Will win huge business opportunities and benefits.
The Baigou New Town Party Committee and the government first made great efforts to rectify and standardize the market economic order. Product brand registration was carried out one by one for all large-scale enterprises, individual processing households, fixed stores, and business stalls in the town. All enterprises and merchants are required to resolutely do three no's against unbranded and counterfeit goods: no production, no purchase, and no sale. Restrict the listing of unbranded goods, crack down on counterfeiting, and provide policy support and vigorous publicity to famous brand stores, forming a strong push for brand management. Brand fever has become an unprecedented brand awareness in Baigou. So far, there are more than 1,200 registered trademarks in the town. Baigou has achieved a qualitative breakthrough in brand management.
Introducing famous brands to drive market brand management. First of all, Baigou has attracted nearly 5,000 famous brand products from home and abroad with its concept of great openness, relaxed environment, and advanced circulation format. It has opened more than 2,000 direct sales stores in Baigou. Its quality, price, variety, after-sales service, etc. Same as the manufacturer. When merchants from surrounding provinces and cities come to Baigou to buy brand-name goods, they greatly reduce the investment in manpower, material resources, financial resources and time. This is the secret of the strong flow of people, logistics and information in Baigou market.
Secondly, Baigou’s luggage has been registered with more than 1,000 brands such as “Yutu”, “Cosby”, “Furunde”, “AOTTLA” and “Bonu”. Among them, Yutu, "Otila" and other luggage series products have won the favor of the majority of users for their excellent quality and advanced design. The products are sold to major and medium-sized cities in China as well as Russia, Japan, France, Australia and other countries and regions. It has been rated by Hebei Province as "Top Ten Famous Brand Products with County Characteristics in the Province" and "Export Base of Characteristic Luggage Industry in the Province". It has truly formed the unique competitive advantage of Baigou products with "the lowest price for the same quality and the best quality for the same price". Today, Baigou Market is home to many brands, including Chinese and foreign famous brands, and famous brand stores, direct sales stores, and boutiques. The brand is launched, listed for operation, and the price is clearly marked, and faces customers from all over the world with a high credit commitment. The philosophy of Baigou people has changed drastically, the atmosphere of Baigou New Town has changed drastically, and the appearance of Baigou market has changed drastically. Baigou began to enter an important period of "brand production".
In the process of branding products, the Baigou New Town Party Committee and the government attach great importance to the clustering effect of brand enterprises. Since 2000, Baigou New City has developed and constructed Baigou Industrial Zone, which enjoys preferential policies for provincial parks. So far, the area of ??the industrial zone has grown from 100 acres to nearly 5,000 acres, with a total investment of 1.5 billion yuan and more than 700 companies entering the zone. A large number of well-known Chinese and foreign companies have settled in the industrial zone, including French Clavet Leather Goods Co., Ltd., Italian Bonu Leather Goods International Group Co., Ltd., the Sino-Korean joint venture Yida Leather Goods Co., Ltd., and Guangzhou Carlton Leather Goods Co., Ltd. Management - a shortcut to Baigou town construction. The Baigou New Town Party Committee and the government have a deep understanding that the funding problem is one of the most realistic problems that must be encountered in the construction of small towns. Passive waiting is useless. The outlet for funds lies in the market. The most effective way is to put the construction of small towns in the big market and establish a diversified and multi-channel financing system by continuously strengthening its own advantages and enhancing its attractiveness.
The principle of the Baigou New Town Party Committee and the government is who invests, who owns, and who benefits, and follows the path of government financing, social financing, farmers leading investment, attracting investment, rational development, and rolling development. The specific methods are: first, rely on preferential policies, strengthen quality services, create an excellent environment, and strongly attract domestic and foreign merchants to invest in Baigou. In the past four years, Baigou *** has attracted more than 1,000 domestic and foreign merchants, with a capital of nearly 2 billion yuan.
The second is to establish the development idea of ??attracting wealth into the city and revitalizing the city through private operations, attracting, encouraging and supporting wealthy farmers to settle in Baigou, invest in business and set up factories. The third is to collect idle funds from society through various forms such as raising funds and buying shares to carry out market construction and transformation.
The diversified and multi-channel financing mechanism enables Baigou to invest an average of about 1 billion yuan in small towns every year, ensuring strong financial support for urban construction. In the past four years, Baigou's market construction and urban construction have undergone rapid changes, and a new civilized and ecological city is gradually taking shape in Baigou. On January 10, Baigou held a director’s office (enlarged) meeting to study and review a number of issues involving brand building, strengthening villages and consolidating their foundations, land management, and municipal engineering. The meeting studied the "Incentive Measures for Encouraging Enterprises to Strive to Create Famous Brands" and the "Methods for Declaration and Recognition of "Top Ten Recommended Brands of Baigou Luggage". The meeting pointed out that establishing incentives to encourage enterprises to strive for well-known brands is an important measure for our district to promote the implementation of brand strategy. It is of great significance to enhancing the independent innovation capabilities of enterprises, improving their core competitiveness and expanding the visibility of our district. Our district should use a series of policies, measures and incentives to encourage and support enterprises to actively strive to create famous brands, accelerate the pace of innovation, and promote industrial upgrading. The meeting studied the "Opinions on the Implementation of the "Strong Villages and Solid Foundation" Project in the District." The meeting pointed out that the implementation of the "Strong Villages and Solid Foundation" project is a pragmatic strategy put forward based on the actual situation of our district. It is a people-benefit and popular project to improve the appearance of rural areas and make people's lives better. It is also a project to improve the party's organizational system at the grassroots level in rural areas and consolidate the party. The basic project and foundation project of the ruling status of the Party Central Committee is very guiding and pertinent for giving full play to the core role of grassroots party organizations and realizing the comprehensive development of new rural construction, and is of great and far-reaching significance. The meeting studied the "Opinions on Further Strengthening Standardized Land Management." The meeting pointed out that land is the foundation of people's livelihood and the foundation of development. All relevant departments in our district should further enhance their sense of responsibility and mission in land management, focus on the overall regional economic development, strictly implement national laws, regulations and policies on land management, fully implement the overall urban development plan, use land economically and intensively, and strengthen land management. Enforce law enforcement and supervision, severely crack down on various violations of laws and regulations, and effectively standardize the order of land management and use. The meeting studied the "Proposed Municipal Projects and 2014 Actual Project Report". The meeting pointed out that strengthening municipal engineering construction management is of great practical significance for accelerating urban infrastructure facilities and improving the image of urban development. This year we will strive to complete a number of practical projects to truly brighten, beautify, and clean the city and enhance its taste. The meeting also studied the "Request for Instructions from the Baigou Branch of the Bureau of Land and Resources on the Establishment of Three Grassroots Offices" and the "Report on the Sources of Pension and Work-related Injury Insurance Funds for Government Institutions and Public Institutions", and listened to Longji Taihe Group's matters related to project construction in 2014.