NAIXUE's tea changed the logo, changed the original NAYUKI to pinyin Naixue, and the font changed from the original line to a parallel version. Moreover, fonts that used to be full of Japanese styles have also become regular Chinese fonts. So what signals are there in the face of Naixue's tea changing logo?

1. Brand upgrade. In fact, this brand has been 7 years old. If you always use a brand, it is likely to make people forget this brand of milk tea. Therefore, during this period, the merchants directly thought of a countermeasure to make the loudest banner with the lowest cost. Then it is to change the logo directly, which not only makes more people pay attention to this problem, but also has the effect of free promotion, and at the same time, it can also complete the brand upgrade, which can be described as killing two birds with one stone.

2. Avoid some people's misunderstanding. Because the Logo used before contains certain Japanese-related ingredients, in this case, some people always think that this tea shop has a certain relationship with the Japanese. However, there are irresolvable contradictions between China and Japan, and in this case, it will affect a certain sales volume to some extent. Because of this consideration, the logo is directly changed to the full Chinese mode, and it is matched with English, which makes it look more atmospheric and can avoid some people's misunderstanding.

3. I really made money. Someone broke the news before, and this tea shop earns a lot of money a year. The replacement of logo this time means that the facades of several chain stores also need to be replaced, which is not a small expense. If you don't make money, how dare you do so?

content summary.

we can see three signals in the event of changing the logo of Naixue's tea. The first signal is the brand upgrade. The second question avoids some people's misunderstanding. The third point is that you really earn a lot of money. So in the face of these three problems, even if this tea shop doesn't want to change the logo, it must do so.