The full name of montblanc is Montblanc International (GmbH). It is a manufacturer of fine pens, watches and accessories located in Germany under the Richemont Group. Founded in 1906 in Hamburg, Germany by a stationery merchant, an engineer, and a banker, the company was established as the Simplo Filler Pen Company before adopting the Montblanc trademark in 1911. The company was later owned by Dunhill and is now formally part of the Richemont Group.

Introduction

Montblanc was founded in Europe in 1906. After a century, Montblanc has developed into a diversified high-end brand, including high-end stationery, watches, high-quality leather goods, Men's high-end lining, etc. The Montblanc brand represents elegant and long-lasting lifestyle products, reflecting today's society's pursuit and praise of culture, quality, design, tradition and excellent craftsmanship. The elegant hexagonal white star logo has become a representative of excellent quality and perfect craftsmanship.

Brand Culture

Montblanc means Mont Blanc, the highest peak in Europe.

In 1924, the classic MEISTERSTUCK series of ink pens were launched. Their exquisite craftsmanship, timeless and elegant design, elegant style, and high praise showed their love for the art of writing. In the nearly one hundred years since then, this series of products has guided the country with countless influential figures and jointly written world history.

This series of products also perfectly interprets the essence of the Montblanc brand: the pursuit of accuracy and unique value orientations, such as: traditional, delicate and elegant handcrafts, and humanities such as life, thought, emotion, beauty and culture. A spiritual tribute.

As one of the world's two largest luxury goods groups, the famous brand Montblanc under the Richemont Group has now developed into a diversified high-end brand. The towering majesty of Mont Blanc symbolizes the pinnacle of Montblanc's craftsmanship and perfection. It represents elegant and long-lasting life products and reflects today's society's pursuit and praise of culture, quality, design, tradition and excellent craftsmanship. .

“Slow down and enjoy life” (deacceleration), reliable writing quality and handicraft quality, and the long-term emphasis on perfection. These insistences make Montblanc stand out in today’s world that emphasizes “high technology”. Society becomes more and more precious. In people's minds, Montblanc has become a symbol of "high experience" and a choice for high-quality life.

Reference materials:

Montblanc (Baidu Encyclopedia)