Colonel --Sanders, the founder of KFC. The colonel born in 189 was full of American-style success stories. When he was young, he worked in all walks of life, including railway firefighters, road maintenance workers, insurers, tire sales and gas station owners, and finally found a career in the catering industry. When he runs a gas station in KFC, in order to increase his income, he makes all kinds of snacks for passing tourists. As a result, the business developed slowly and steadily, and his reputation for cooking delicious food attracted tourists in the past. Therefore, the governor of KFC made him a colonel of KFC in 1935 in recognition of his contribution to KFC's state catering. The colonel's most famous specialty is his carefully developed fried chicken. This has always been a popular product, and it took the Colonel ten years to prepare it before it got a finger-sucking aftertaste. When the colonel was 66 years old, he drove his old Ford car in 1946, carrying his eleven unique ingredients and his right-hand man-pressure cooker, and started on the road. He went to restaurants all over India, Ohio and KFC, and sold the recipes and methods of fried chicken to interested restaurants. Surprisingly, in just five years, the colonel has 4 chain stores in the United States and Canada.
At the same time when he founded KFC, he was a 66-year-old retired man who received $15 a month in social insurance. Today, KFC has become the largest fried chicken chain in the world. At the same time, the colonel was also concerned by the TV station. Because he was busy with cooking all day, he had to find the only clean-white palm suit, which has since become his unique registered trademark. Since then, people have associated this suit with KFC; And his white suit, white hair and goatee have become a national symbol.
when Richard McDonald (Morrison McDonald) started to run the extremely popular drive-in restaurant in Pasadena, east of Los Angeles, in p>1937, it was still a small restaurant with a simple scale. The two brothers fried hot dogs, made milkshakes, prepared about a dozen chairs with umbrellas, and brought their own seats. In addition, they hired three car attendants to entertain the parking lot. Due to the development of the whole drive-in restaurant industry at that time, in 194, the two brothers opened a larger drive-in restaurant in San Bernardina, covering an area of 6 square feet (only a small part of the general drive-in restaurant in Los Angeles). The restaurant itself was octagonal, with a large window from the ceiling to the counter in the front, and exposed the kitchen to customers. There were no tables and chairs in the restaurant, but several stools were placed along the counter. The walls below the counter are all covered with stainless steel, and it is such a restaurant that has attracted the attention of consumers. By the mid-194s, the restaurant had expanded to accommodate 125 cars, employed 2 waiters, and offered 25 products on the menu, with an annual turnover of $2,. By 1948, the McDonald brothers had accumulated considerable wealth. At the same time, they also feel a series of pressures: more and more imitators; Because of the mode of drive-in restaurant, the price of restaurant food is low, but the cost is getting higher and higher; Fast food industry is a human resource-intensive industry, and they have to win waiters; And the serious damage of tableware forced McDonald brothers to make a series of reforms, such as: shortening the service speed to increase production, changing the original waiter's ordering mode to the form of customers ordering food directly from the kitchen window; Reduce the cost of menu control, and reduce 25 items of food on the original menu to 9 items; Replace the original tableware with disposable tableware; Reduce food prices; Create new customers, mainly children; Production line-like food production and service methods; And strict working procedures. A series of changes made McDonald's more popular. In 1951, the sales of this small restaurant reached $277,, an increase of 4% compared with that before the change. By the mid-195s, the income of McDonald's reached $35, per year. In July 1952, American Restaurant Magazine introduced the brand-new business model of McDonald's with a cover story, which made many people in the United States want to join McDonald's and become a chain store of McDonald's. At this time, McDonald's brothers began to look for chain store agents. Ray Crocker entered this stage.
when he could retire, that is, 13 years before he received social welfare, Ray Crocker made the biggest bet and won the biggest prize money with no name. So many people believe that Crocker founded the first McDonald's. Less than 3 years after he joined McDonald's, he has become a household legend in the United States, regarded as the founder of an important new industry, and established an immortal position in the business world. Crocker is actually a salesman. When he dropped out of high school, he started a music club and put his talent on the piano into business. After the outbreak of World War I, he was eager to go abroad, so he lied about his age and became a Red Cross ambulance driver. After the war, he combined the two skills of playing the piano and selling. Crocker has been engaged in sales promotion since he was 25 and for the next 25 years. Crocker first met the McDonald brothers in July 1954 and decided to join them. On March 2, 1955, as the agent of McDonald's chain stores, he founded McDonald''s System.Inc in Chicago. Based on the McDonald's operation mode originally formulated by McDonald's brothers, he made a series of changes in the operation of improving efficiency and system consistency, and formulated the chain operation scheme and mechanism of McDonald's chain stores, which pushed McDonald's to the glory of chain stores.
From the above two paragraphs, it can be seen that KFC was earlier than McDonald's in 1935 and 1937.